Global Managerial Economics - 4675 Words

Global Managerial Economics (Essay Sample) Content: Name Professor Subject Date Global Managerial Economics The small and medium-sized enterprises (SMEs) form a crucial part of the U.S. economy. The SMEs create the most jobs in the country; they target the ordinary Americans for employment thus making them a very important component of the economy. Without the SMEs, the economy will bleed millions of jobs, adversely affecting the economy. This is the reasoning behind the drive by President Obama to give this sector newly acquired impetus and promote it to create more jobs for Americans and grow the economy. The target of the National Export Initiative (NEI) is to boost the export capacity of the SMEs in the U.S. by supporting them; the administration reasons that this will result in the creation of two million jobs. The intention is good, but the challenge lie in the operationalization of the policy and ensuring it works in the actual market (Audretsch, 100). The international market and the export market is often dominated by the big corporations with many resources to invest; this makes them strong and gives them the ability to compete with the big corporations that are players in the international market. The SMEs form the U.S. lack, the resources, know how, and the experience to compete with the established world trade players form the Europe Union, China, and India. This is where the Export Promotion Cabinet steps in to help the U.S. SMEs succeed in the competitive export market (Audretsch, 101). The cabinet should take action to remove both foreign and domestic barriers that curtail the SMEs players in the country to participate in the export market. Such barriers give the larger corporations the edge in the market and make it difficult for the SMEs to compete on a level playing field. Some of these barriers include (Mauro and Shah, 23): Domestic Barriers SMEs have difficulties accessing both trade finance and working capital. This challenge prevents them from financing purchases by foreign companies that might be interested; this means that external buyers prefer suppliers that can extend credit. The support from banks and financial institutions is not good; this makes it hard for the SMEs to obtain the finances they badly need to grow the businesses and expand their operations to include exports. This is the case especially since most of the SMEs are startups and lack enough collateral, banks consider than higher risk compared to the larger corporations (Mauro and Shah, 35). The community banks that might be willing to support the SMEs often lack familiarity with exporting and what it entails. The U.S government regulation poses another challenge to the SMEs prospects of participating in the export market. The process that is involved for a firm to be allowed to make exports is lengthy and cumbersome and involves much paperwork; the process is also costly, taking it out of reach for the SMEs. It is difficult to obtain visas that are crucial in the export business; to bring in potential customers or partners to view the local operations of the firm, or to bring in employees for training. This makes it hard for the SMEs to grow in the business. The tariffs charged on imported intermediate input goods that might be needed by the SMEs for their production are prohibitive (Mauro and Shah, 76). Other domestic barriers include high-transport costs. Port bottlenecks when trying to export and container shortages. The lack of economies of scale within the SMEs limits their export potential. Foreign Barriers Foreign government regulations play a big role in discouraging SMEs export form the U.S. The various certification, quality, labeling, and design requirements from country to country make it costly for the SMEs to cope financially and, therefore, unable to support their export endeavors. The protection of intellectual property (IP) is not adequate, and so is the enforcement of the IP laws in the international market; the SMEs thus lose their competitive edge against the larger organizations. Other challenges include the lengthy and opaque customs processes, high foreign import tariffs, restrictive quotas, bans also affect the SMEs. Costly sanitary and phytosanitary (SPS) also discourage the SMEs from participating in exports (Mauro and Shah, 56). The knowledge of the foreign markets is limited; this means the SMEs cannot locate and analyze the foreign markets; the SMEs, therefore, lack the advantage of knowing the potential customers and knowing their needs before they design their products to fit the market. The SMEs are also unable to contact their potential overseas customers. The problem of language and cultural barriers also comes to play; as a result, the SMEs are unable to market effectively and understand the traditions of their target markets (Mauro and Shah, 100). Strategies to Overcome these Challenges The SMEs operators and owners should be made aware of the government programs that have been put in place to aid the SMEs to make the move into the export business and compete favorably. Some of these programs include the U.S. Small Business Administration, Export and Import Bank, the U.S. Department of Commerce, the U.S. Department of Agriculture and other government agencies. The Export and Import Bank plays a crucial role in the economy; it supports U.S. firms to export their goods abroad. It will, therefore, be crucial for the SMEs since it will support them financially in collaboration with other financial firms. Furthermore, the cabinet will aim to support the SMEs financially, it will seek to change the attitude of the financial sector towards SMEs as high risk and view them as partners that if supported will develop profitable relationships. The government should remove or reduce the financial and administrative regulations that are curtailing the SMEs efforts to move into the export business. For example, the government can reduce the import tariffs it charges on the inputs, to enable them to obtain these intermediate inputs to produce their finished products (Masato, 123). Seek a competitive exchange rate. The relative price of commodities is the biggest hindrance of exports. The government through the cabinet can make efforts to ensure the dollar is not overvalued with respect to currencies in Asia including those of Taiwan, China, Singapore, and Hong Kong. This puts the SMEs from the U.S. at a disadvantage to those firms form this region. The government should seek policies with the international community that will allow the SMEs to thrive. The tariffs that the exports are charged should be addressed through Free Trade Agreements and other bilateral trade agreements that will ensure the SMEs are protected (Masato, 126). The domestic consumers should support the SMEs by purchasing their goods locally; this will give them a basis to build on before they start the export business. The SMEs operators should be trained on the international market. The export business is unique and different from the local markets; it will, therefore, be helpful to the SME operators to be trained on the legal requirements and other specifications needed for them to operate in the international market. Information such as the tariffs charged goods, the packaging, labeling, and design specifications; these vary from country to country. This training is especially crucial for the first-time exporters, they need to understand what is required of them, and how their firms are supposed to conduct themselves in the international market, the rules of engagement with other firms in the market and their legal obligations (Masato, 154). The SMEs involve the ordinary Americans in business, supporting this sector will translate to the creation of millions of jobs for them and also growing the economy. The increase in exports from the U.S. will give the GDP of the country a big boost. The service industry will receive a massive boost since more Americans will have disposable income to spend. Trade missions can be sent abroad to create awareness of the firms in the U.S and their potential; this will attract investors and new businesses into the U.S., therefore, winning support for the SMEs. This will also focus the international investor and trade community on the U.S. SMEs sector and take the focus from the larger firms. This will stand the SMEs in good stead going forward. The missions abroad should target the upcoming markets like China, Brazil, India, and also the European Union. The upcoming markets are a good target since they have the fastest growing middle class and thus a growing demand for goods and services (Masato, 171). The small business I am thinking about is the export of cell phone technology and applications together with innovative gadgets to run them. The first challenge this SME will face will be the massive competition it will face in the market from the established and larger multinational companies like Samsung and Apple. To surmount this challenge, the company has to produce goods that standout, goods that solve problems in society, and that will, therefore, strike a rapport with the customers and give it an edge over the other global giant corporations. The ensuing economic conditions in the market do not favor SMEs, the tariffs charged to import the raw materials and pre-products for the production of the intended software and gadgets are punitive and favor the larger corporations. The exchange rate also does not help the SMEs; the fact that some of the Asian economies undervalue their currencies in relation to the U.S. dollar means that the SMEs do not get good value for their investments. It makes exporting goods costly and most importantly drives the prices of the goods produced through the roof and makes them unattractive in the market (McCormack, 117). The industry is volatile; there are constant changes in technology with cutting edge innovation taking place. The SMEs need t...

What Should You Know About Policy Change Essay Topics?

What Should You Know About Policy Change Essay Topics?To prepare for a policy change essay, you will need to research on the topic and familiarize yourself with the body of the essay. This will give you an edge in getting through a difficult essay. The goal is to prepare a plan that you can use when you go to college to find an appropriate job upon graduation.While you may not think about this as part of your planning process, think about the name change for a moment. When you are searching for a new job, you may find it hard to get your name changed because of your employer's recognition that you are a woman. Your name may have been in their files for so long that they do not realize that you have just become a woman. If you did your research before you started looking for a new job, you will be able to inform them about the name change that you have just made.Researching on policy change essay topics is one of the most important things that you can do. You want to be prepared for t he essay so that you will be able to present the most effective version of yourself. In other words, you want to be familiar with the rules of the game.Writing policy change essay topics involves more than knowledge. It is about your current situation and experiences that will help you inform employers who hire you. For example, if you are a mother of three children and have always worked to support these children, your perspective on how to best support them will help to determine your policy. If you have multiple sources of income, your thoughts and experiences will help you decide what type of policy to obtain.When you are researching policy change essay topics, it is important to think about your lifestyle. If you have two jobs and work from home, the school might expect you to take classes as well. It is important that you keep in mind your financial situation as well as your personal preferences.Research essay topics will require you to know more about the topic that you are r esearching. You will need to have experience with the subject. If you have worked in a job that required you to work on policy changes, you will need to have some experience. For example, if you wrote a book about a specific subject, then you will be more knowledgeable about the subject and will be better prepared to write an essay.When you are preparing for a policy change essay, be sure to be realistic about the type of education that you will need to obtain. If you are going to be a nurse or physician, then you will need to have a degree from a qualified program. Otherwise, you may need to take classes that are at least a year long to get the needed education.

A Rogerian Analysis of the Debate over Arizonas...

A Rogerian Analysis of the Debate over Arizonas Immigration Law 1. An introduction to the problem and a demonstration that the opponents position is understood. Americas illegal immigration problem is one of the most remarkable failures of the U.S. federal government. Undocumented illegal immigrants, many in our very own neighborhoods, are able evade the reach of our nations laws and regulations with remarkable ease. This is a huge source of anxiety for many tax-paying Americans, who perceive illegal immigrants as a strain on our public goods More pragmatically, illegal immigration causes economic uncertainty for Americans. Employers do not know what their payroll is going to look like and how the hiring of undocumented immigrants will affect their business. Moreover, the current illegal immigration problem promotes the exploitation of illegal immigrants for labor. Illegal immigrants, because of their precarious legal position, are often employed at sub-standard wages, without the employee benefits or job security enjoyed by U.S. residents. Arizonas new immigration law seeks to correct this problem by bringing illegal immigration out into the light. The law would require all immigrants to carry immigration papers on them at all times. (Archibold, 2010). In addition, it gives the police the authority to arrest and detain anyone that they suspect of being an illegal immigrant. Those people found to be in the country illegally will be sent back to their home

China s Effect On Child Labor - 1912 Words

Imagine a twelve year old child getting up every morning going to work in a factory instead of going to school to get an education. Yes this is the reality in China for many young children. While here is the US many children at the age of 12 are in elementary school, children in China are working in factory industries making toys and other goods to export out to the US and other countries. For years, China has engaged in the use of child labor, wage levels below international standards, and unsafe ergonomic conditions. Some facts about China is that they are a communist country and currently the president of China is Xi Jinping. They have the largest population of people in the world with more than 1.3 billion people. There was a one child policy per couple in effect and that policy has recently been amended. A few of their major cities like Dogguan, and Tianjin have been found guilty of child labor abuse (Asianhistory.About, 2014). China entered the WTO in December 2001. It had been a long process of negations with the WTO formerly the GATT. For China this was a big step. The process took about 15 years before China was accessioned into the WTO. According to an article â€Å"Free trade† it took this long mainly due to getting the country’s politics and policy making process to produce conditions that would allow them to submit a bid into the WTO and eventually become part of the WTO (Harold, 2008). Once China became part of the WTO they have tremendous economic growth.Show MoreRelatedExpanding The Ice Cream Shops Into China1092 Words   |  5 PagesCream Shops into China we will compare our U.S. business practices to those in China. We will specifically take a look at the Marketing Mix and 4 P’s of marketing (Product, Price, Promotion, and Place) to begin addressing our potential marketing strategies; we will need to be prepared to refine our products appeal for the Chinese consumer. 1. Product – We’ve learned that in the West, product sales result from a combination of product display and price reductions. By contrast, in China, product salesRead MoreChina s One Child Policy1227 Words   |  5 PagesThe one child policy in the Peoples Republic of China has recently been lifted to allowed families to freely have two children rather than one. This policy, introduced to China in the late 1970’s, was due to a massive baby boom which had taken place in the 1960’s. In the early to late 1950’s the Chinese government had encouraged its citizens to produce children at a rapid rate in the hope of building a larger work force (Managing Population Change Case Study: China). In order to counteract this boomRead MoreBirth Control And Abortion Should Not Be Used Widely1440 Words   |  6 Pagesdo not realize the harms of birth control pill and abortion. About this issue, Chinese one child policy always is a contentious problem. In China, th ere are 400 million babies were not be born after Chinese government implemented one child policy since 1982 (Mosher. 2011). Based on one child policy, the increasing of population is slow down, however in last two decades year, a lot of women who had second child were tolled to take abortion forcibly or pay an extremely expensive cost. However, the harmsRead MoreThe Movement Of Labor Off Shore From The United States Essay1576 Words   |  7 PagesThe effects of globalization can easily be defined and shown by the death of small town culture in and around the southern states. The term, globalization, is essentially a term used to make an ugly truth seem appealing and thought-provoking. When in actuality, it can be more easily defined and understood as cheap labor not burdened by employee safety and fare wages. The movement of labor off-shore from the United States was done for one reason , labor cost. This move was especially favorableRead MoreModern Day Economic Conditions Dur ing The Industrial Revolution875 Words   |  4 Pageswhile they were industrializing, China most closely resembles Britain as it entered into the industrial revolution. Today, China is one of the fastest growing industrializing economies in the world (GDP growth rate ~8%) and can credit this to their shift from an agrarian economy to an industrial economy, their abundance of natural resources, cheap labor, and rapid urbanization. A common underpinning for industrialization in 18th century Britain and modern day China is that both took advantage of aRead Morewomen in chinese culture1235 Words   |  5 Pages Studies verify that in China for every 100 females born, there are 130 males; in 2020 it is estimated that there will be more than 35 million â€Å"surplus males† in China. The book Dreams of Joy by Lisa See is about a 19 year old girl, Joy, who ventures out on a journey in the late 1950’s from the United States to China to reunite with her biological father, and to participate in the great rise of communism in China. As a result of the constricting nature of Chinese culture that Joy is confronted withRead MoreShould The One Child Policy Be Reinstated?1072 Words   |  5 PagesPriya Ragnauth Ms. Hart Global II - G period 22 March 2017 Should the One Child Policy in China be reinstated? Throughout history, populations have gradually become larger due to an increase in resources, such as food, water, minerals. Various countries have dealt with the struggles that come with overpopulation, like China. China was one of these countries that were experiencing negative impacts on having a large population, such as man-made famines. In order to control and downsize the populationRead MoreChild Labor in America773 Words   |  4 PagesAlzatia Wilson Western Civilization 1 Mrs. S. Melton November 30, 2009 Child Labor in America Our child labor issue an ongoing world wide effect, currently among America’s society. Researchers even today and our up and down crisis we face economically, leave us with the understanding that poverty is a main cause of child labor. Still in America poor families depend heavenly upon their children working in order to improve their chances of attaining basic necessities. American history goesRead MoreWomen During The Imperial Period Essay1638 Words   |  7 PagesDespite having numerous powerful women leaders throughout Chinese history, China has been a traditionally patriarchal society. A society where women have long been charged with upholding society’s values in their roles as wives and mothers. However, radical changes in China’s political, economic and social structures have changed the expected values of women from the imperial period to the Communist revolution to the modern day. This paper aims to examine how these changes in the political, economic Read MoreChina And The Implementation Of Pinyin1646 Words   |  7 PagesOver Population in China and the implementation of Pinyin In response to massive over population in China, the Chinese over has taken drastic measures to reduce the nation’s population. The first step that was implemented was the one-child policy also known as; pinyin. Pinyin is the one child limitation on the majority of families that live in the People’s Republic of China. It is enacted under the official family planing policy. It limits the number of children marries urban couples to have to

Obesity and Eating Disorders The Two Extreme Eating...

On the eating spectrum, there seems to be two opposite extremes, obesity and eating disorders. Most people would categorize their eating behavior as normal or between these two extremes. However, these two conditions are still prevalent in society today. Although rare, eating disorders and obesity have a long history of origin. These conditions, while requiring attention and response, created other concepts and theories. Restraint theory is one that stemmed from curious minds of different eating behavior. Through the progression of the theory, many dependent variables have been tested to see the effects on restraint eating. However, the connection of soda or sugary drink consumption has not been investigated yet. There may be a connection†¦show more content†¦They also drink sugary beverages such as soda and energy drinks that contains the same or more calories. However, research on restraint theory has never used a liquid preload. The use of a liquid preload in this resear ch can stem new findings that associates it with disinhibited eating and the restraint theory. The objective is to determine whether or not there is an effect of disinhibited eating when participants with high restraint are given a liquid preload. The liquid preload soda is hypothesized to cause high restraint eaters to eat the most. Apple juice will have an intermediate effect and water will have the least effect of restrained eaters. Participants that will not receive a preload will not exhibit disinhibited eating. Methods Participants The experiment will take place in a lab room located in the Griffith building at the University of the Sciences in Philadelphia. The room will be able to accommodate seven participants per session. Individuals that adhere to a restrictive diet for health or religious reasons such as kosher, gluten free, vegan, etc will be excluded from the study. Also, individuals that have food allergies such as allergies to tree nuts, peanut, and lactose intolerant will be excluded from the study. Finally, we will exclude individuals that are diabetic or pregnant. All participants will be given informed consent before proceeding withShow MoreRelatedEssay On Obesity In Girls1228 Words   |  5 PagesEating Disorders and Obesity in Girls During childhood, children are exposed to messages from the media that cause them to acquire beliefs about body standards and lay a foundation for future food and body-image issues. Disordered eating attitudes and behaviors are especially common in adolescent and teen girls in Western countries. The prevalence of these disorders is rising and the age of onset is falling. An increase in body awareness takes place during adolescence because that’s the time whenRead MoreEating Disorders : Anorexia Nervosa1443 Words   |  6 Pages Eating Disorders Sean Boehm Abnormal Psychology Professor. Johnston Farmingdale State College Due November 24th 2014 â€Æ' An eating disorder is a disorder that specifically focuses on the person’s weight and these behaviors are so detrimental not only to their performance in their everyday life but to their physical health. According to Hoeksema (2014) eating disorders can be characterized in three ways which include anorexia nervosa, bulimia nervosa, and binge-eating disorder. AnorexiaRead MoreEating Disorders : Anorexia Nervosa And Bulimia Nervosa1303 Words   |  6 Pagesincreasing number of cases of eating disorders. According to a National Institute of Mental Health article (Eating Disorders, 2016), an eating disorder is an illness that causes physical disturbance to your everyday diet. A person who is stressed or concerned about their body weight is a sign that he or she might have an eating disorder. Out of all the eating disorders, the two most common are anorexia nervosa and bulimia nervosa. Anorexia nervosa is an eating disorder where people, who are underweightRead MoreHow Are Eating Disorders Affecting Our Health?907 Words   |  4 PagesHow are eating disorders affecting our health? An eating disorder is an illness that causes serious disturbances to your everyday diet, such as eating extremely small amounts of food or severely overeating (NIMH, Eating Disorders). Eating disorders start when the mind conjures up a nonrealistic conception of their own body. Disorders can be acquired through numerous ways such as; genetics, neurological transmitters in the brain, personality, social and environmental factors, stress, and most commonlyRead MoreObesity Is A Condition Of Excess Body Fat1228 Words   |  5 PagesObesity in America The US has always had a reputation for the struggle we have with obesity. Obesity is a condition of excess body fat. Obesity can affect any person from young children to older adults. 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Each of these eating disordersRead MoreEssay on Biochemical Correlates of Anorexia and Bulimia1070 Words   |  5 Pagesdangerous eating disorder characterized by distorted body image, obsession with food and weight, drastic reduction in food intake often to the point of starvation, and extreme weight loss (1). Bulimia nervosa is a somewhat similar eating disorder more specifically characterized by recurring episodes of uncontrollable binge eating followed by self-induced vomiting or abuse of laxatives or diuretics (2). The vast majority - more than 90 percent - of those afflicted with eating disorders are adolescentRead MoreEating Disorders And Their Effects On Victims Of Them1281 Words   |  6 Pagesthoughts someone suffering an eating disorder hear every second of a day. In this essay, I will explain eating disorders and their effects on victims of them. Eating disorders are major health risks, and can be life-threatening. Eating disorders are defined as abnormal eating habits and extreme worry about one’s body image. They are mental illnesses that exist in both males and females, but are most commonly seen in females between the ages of 12-25. Eating disorders are not only about losing weightRead MoreEating Disorders : Eating Behavior And Weight Regulation1034 Words   |  5 PagesEating disorders feature serious disturbances in eating behavior and weight regulation. Associated with a wide range of adverse psychological, physical, and social consequences; eating disorders include severe distress or concern about body weight and shape. Eating disorders are more than simply watching your weight or dieting, they include characteristics such as skipping meals, excessive exercise and overeating. Eating disorders are serious emotional and physical issues with life-threateningRead MoreEating Disorders Affecting Our Image of Beauty; Research Paper1992 Words   |  8 Pagessuffer from eating disorders are starving themselves or eating then purging to get rid of the food. These are serious and isn’t something that can simply be stopped by just eating a normal diet again. On the other side of the spectrum there are people that have another type of eating disorder that’s the exact opposite, these people have suffered from over eating and allowing their bodies to grow to an unhealthy size that causes serious health issues and possibly death (Eating Disorders). Body Image

Digital Computers Are Not Capable Of Genuine Understanding

Introduction I am going to argue that Searle is correct to claim that digital computers are not capable of genuine understanding. I believe computers are told what to do without any genuine understanding of what the computers are doing. It is impossible for a computer programmed machine to think. Word Count: 48 Exposition Searle believes that machines have no way of genuinely understanding of what they are doing. He believes that the mind and body are one and there is no way of a computer interacting the same way a mind and body interact. The mind acts on causal factors that we have learned from past experiences and emotions. In the Searle’s thought experiment; The Chinese Room, Searle wants to answer if the machine literally†¦show more content†¦All the computer is doing is spitting out predetermined answers to questions received. The Chinese room experiment fails to produce understanding because computer operations are proper in that they only respond to the physical form of the symbols. Minds on the other hand have states with meaning, and they associate those physical symbols to a meaning. So although computers may be able to manipulate those symbols to produce appropriate responses to natural language input, they do not understand the sentences they receive or output, f or they cannot associate meanings with the words. Searle then supposes that he is in a closed room and has a book with an English version of the computer program. He could receive Chinese characters through a slot in the door, follow the program’s instructions and process them accordingly, and produce Chinese characters as output. If the computer had passed the Turing test this way, it follows, says Searle, that he would do so as well, simply by running the program manually. Searle does not know how to write or speak Chinese and states that he would not know the difference between Chinese symbols from Japanese symbols. There is essentially no difference between the role of the machine and himself. They are both using the same method of reaching the same answer. After this hypothetical experiment, Searle still does not know how to write, read or speak the Chinese

The Two Main Characters Louise Mallard and Emily Grierson...

A compare and contrast Essay In the short stories Story of an Hour and A Rose for Emily, the two main characters Louise Mallard and Emily Grierson are both similar and dissimilar. These two characters lived in similar ideological societies and they shared a similar pattern of development. But also they differed in their goals and how they thought they could achieve their goals. First, Emily Grierson and Louise Mallard both shared a common shackle, the society in which they lived. Both Emily and Louise were women, and they both lived in times where society defined them by their male counterparts. The expectations of women in those days were cooking, cleaning, dining, other household chores. Women were also expected to be married in†¦show more content†¦Emily Grierson experienced a similar transformation. She started out unhappy as a single woman in her middle ages. Her unique sense of happiness was found in Homer Barren, and unlikely suitor from the north. She began making preparations for her future life with homer. She bought him a silver toilet set and dress clothes. Emily Grierson’s development was similar to that of Louise Mallard, hower Emily was more complicated and her development was: unhappy, happy, unhappy, happy. Though Emily and Louise have their similarities they also have their differences. Louise Mallard thought that self-assertion was the strongest impulse of her being. This proves that Louise Mallard’s ultimate goal was to be accepted by society as a solitary woman, and the only way for her to achieve that goal was for her husband to die and for her to become a widow. Emily’s ultimate goals were to be accepted by her father, and to be accepted by herself. The evidence clearly shows that she thought highly of her father. When he died, she claimed that he wasn’t dead and she would not let anyone move his body for three days. And as for herself, it would most definitely be beneath her own standards if she was unable to get married. The narrator stated that even the town’s people didn’t believe she would turn down every offer she got. The trait that stands out the most when contrasting these two women is their mental health. Though it is notShow MoreRelatedThe Story of an Hour and a Rose for Emily Essay2219 Words   |  9 PagesA Rose for Emily Kate Chopins The Story of an Hour and William Faulkners A Rosefor Emily both characterize the nature of marriage and womanhood bydelving into the psyches of their female protagonists. Also, althoughChopin makes no clear reference to geographic locale in The Story of anHour, both authors usually set their stories in the American South, whichimpacts these characterizations. These two tales share many other points ofreference in common. For instance, Mrs. Mallard in The Story