Global Managerial Economics - 4675 Words

Global Managerial Economics (Essay Sample) Content: Name Professor Subject Date Global Managerial Economics The small and medium-sized enterprises (SMEs) form a crucial part of the U.S. economy. The SMEs create the most jobs in the country; they target the ordinary Americans for employment thus making them a very important component of the economy. Without the SMEs, the economy will bleed millions of jobs, adversely affecting the economy. This is the reasoning behind the drive by President Obama to give this sector newly acquired impetus and promote it to create more jobs for Americans and grow the economy. The target of the National Export Initiative (NEI) is to boost the export capacity of the SMEs in the U.S. by supporting them; the administration reasons that this will result in the creation of two million jobs. The intention is good, but the challenge lie in the operationalization of the policy and ensuring it works in the actual market (Audretsch, 100). The international market and the export market is often dominated by the big corporations with many resources to invest; this makes them strong and gives them the ability to compete with the big corporations that are players in the international market. The SMEs form the U.S. lack, the resources, know how, and the experience to compete with the established world trade players form the Europe Union, China, and India. This is where the Export Promotion Cabinet steps in to help the U.S. SMEs succeed in the competitive export market (Audretsch, 101). The cabinet should take action to remove both foreign and domestic barriers that curtail the SMEs players in the country to participate in the export market. Such barriers give the larger corporations the edge in the market and make it difficult for the SMEs to compete on a level playing field. Some of these barriers include (Mauro and Shah, 23): Domestic Barriers SMEs have difficulties accessing both trade finance and working capital. This challenge prevents them from financing purchases by foreign companies that might be interested; this means that external buyers prefer suppliers that can extend credit. The support from banks and financial institutions is not good; this makes it hard for the SMEs to obtain the finances they badly need to grow the businesses and expand their operations to include exports. This is the case especially since most of the SMEs are startups and lack enough collateral, banks consider than higher risk compared to the larger corporations (Mauro and Shah, 35). The community banks that might be willing to support the SMEs often lack familiarity with exporting and what it entails. The U.S government regulation poses another challenge to the SMEs prospects of participating in the export market. The process that is involved for a firm to be allowed to make exports is lengthy and cumbersome and involves much paperwork; the process is also costly, taking it out of reach for the SMEs. It is difficult to obtain visas that are crucial in the export business; to bring in potential customers or partners to view the local operations of the firm, or to bring in employees for training. This makes it hard for the SMEs to grow in the business. The tariffs charged on imported intermediate input goods that might be needed by the SMEs for their production are prohibitive (Mauro and Shah, 76). Other domestic barriers include high-transport costs. Port bottlenecks when trying to export and container shortages. The lack of economies of scale within the SMEs limits their export potential. Foreign Barriers Foreign government regulations play a big role in discouraging SMEs export form the U.S. The various certification, quality, labeling, and design requirements from country to country make it costly for the SMEs to cope financially and, therefore, unable to support their export endeavors. The protection of intellectual property (IP) is not adequate, and so is the enforcement of the IP laws in the international market; the SMEs thus lose their competitive edge against the larger organizations. Other challenges include the lengthy and opaque customs processes, high foreign import tariffs, restrictive quotas, bans also affect the SMEs. Costly sanitary and phytosanitary (SPS) also discourage the SMEs from participating in exports (Mauro and Shah, 56). The knowledge of the foreign markets is limited; this means the SMEs cannot locate and analyze the foreign markets; the SMEs, therefore, lack the advantage of knowing the potential customers and knowing their needs before they design their products to fit the market. The SMEs are also unable to contact their potential overseas customers. The problem of language and cultural barriers also comes to play; as a result, the SMEs are unable to market effectively and understand the traditions of their target markets (Mauro and Shah, 100). Strategies to Overcome these Challenges The SMEs operators and owners should be made aware of the government programs that have been put in place to aid the SMEs to make the move into the export business and compete favorably. Some of these programs include the U.S. Small Business Administration, Export and Import Bank, the U.S. Department of Commerce, the U.S. Department of Agriculture and other government agencies. The Export and Import Bank plays a crucial role in the economy; it supports U.S. firms to export their goods abroad. It will, therefore, be crucial for the SMEs since it will support them financially in collaboration with other financial firms. Furthermore, the cabinet will aim to support the SMEs financially, it will seek to change the attitude of the financial sector towards SMEs as high risk and view them as partners that if supported will develop profitable relationships. The government should remove or reduce the financial and administrative regulations that are curtailing the SMEs efforts to move into the export business. For example, the government can reduce the import tariffs it charges on the inputs, to enable them to obtain these intermediate inputs to produce their finished products (Masato, 123). Seek a competitive exchange rate. The relative price of commodities is the biggest hindrance of exports. The government through the cabinet can make efforts to ensure the dollar is not overvalued with respect to currencies in Asia including those of Taiwan, China, Singapore, and Hong Kong. This puts the SMEs from the U.S. at a disadvantage to those firms form this region. The government should seek policies with the international community that will allow the SMEs to thrive. The tariffs that the exports are charged should be addressed through Free Trade Agreements and other bilateral trade agreements that will ensure the SMEs are protected (Masato, 126). The domestic consumers should support the SMEs by purchasing their goods locally; this will give them a basis to build on before they start the export business. The SMEs operators should be trained on the international market. The export business is unique and different from the local markets; it will, therefore, be helpful to the SME operators to be trained on the legal requirements and other specifications needed for them to operate in the international market. Information such as the tariffs charged goods, the packaging, labeling, and design specifications; these vary from country to country. This training is especially crucial for the first-time exporters, they need to understand what is required of them, and how their firms are supposed to conduct themselves in the international market, the rules of engagement with other firms in the market and their legal obligations (Masato, 154). The SMEs involve the ordinary Americans in business, supporting this sector will translate to the creation of millions of jobs for them and also growing the economy. The increase in exports from the U.S. will give the GDP of the country a big boost. The service industry will receive a massive boost since more Americans will have disposable income to spend. Trade missions can be sent abroad to create awareness of the firms in the U.S and their potential; this will attract investors and new businesses into the U.S., therefore, winning support for the SMEs. This will also focus the international investor and trade community on the U.S. SMEs sector and take the focus from the larger firms. This will stand the SMEs in good stead going forward. The missions abroad should target the upcoming markets like China, Brazil, India, and also the European Union. The upcoming markets are a good target since they have the fastest growing middle class and thus a growing demand for goods and services (Masato, 171). The small business I am thinking about is the export of cell phone technology and applications together with innovative gadgets to run them. The first challenge this SME will face will be the massive competition it will face in the market from the established and larger multinational companies like Samsung and Apple. To surmount this challenge, the company has to produce goods that standout, goods that solve problems in society, and that will, therefore, strike a rapport with the customers and give it an edge over the other global giant corporations. The ensuing economic conditions in the market do not favor SMEs, the tariffs charged to import the raw materials and pre-products for the production of the intended software and gadgets are punitive and favor the larger corporations. The exchange rate also does not help the SMEs; the fact that some of the Asian economies undervalue their currencies in relation to the U.S. dollar means that the SMEs do not get good value for their investments. It makes exporting goods costly and most importantly drives the prices of the goods produced through the roof and makes them unattractive in the market (McCormack, 117). The industry is volatile; there are constant changes in technology with cutting edge innovation taking place. The SMEs need t...

What Should You Know About Policy Change Essay Topics?

What Should You Know About Policy Change Essay Topics?To prepare for a policy change essay, you will need to research on the topic and familiarize yourself with the body of the essay. This will give you an edge in getting through a difficult essay. The goal is to prepare a plan that you can use when you go to college to find an appropriate job upon graduation.While you may not think about this as part of your planning process, think about the name change for a moment. When you are searching for a new job, you may find it hard to get your name changed because of your employer's recognition that you are a woman. Your name may have been in their files for so long that they do not realize that you have just become a woman. If you did your research before you started looking for a new job, you will be able to inform them about the name change that you have just made.Researching on policy change essay topics is one of the most important things that you can do. You want to be prepared for t he essay so that you will be able to present the most effective version of yourself. In other words, you want to be familiar with the rules of the game.Writing policy change essay topics involves more than knowledge. It is about your current situation and experiences that will help you inform employers who hire you. For example, if you are a mother of three children and have always worked to support these children, your perspective on how to best support them will help to determine your policy. If you have multiple sources of income, your thoughts and experiences will help you decide what type of policy to obtain.When you are researching policy change essay topics, it is important to think about your lifestyle. If you have two jobs and work from home, the school might expect you to take classes as well. It is important that you keep in mind your financial situation as well as your personal preferences.Research essay topics will require you to know more about the topic that you are r esearching. You will need to have experience with the subject. If you have worked in a job that required you to work on policy changes, you will need to have some experience. For example, if you wrote a book about a specific subject, then you will be more knowledgeable about the subject and will be better prepared to write an essay.When you are preparing for a policy change essay, be sure to be realistic about the type of education that you will need to obtain. If you are going to be a nurse or physician, then you will need to have a degree from a qualified program. Otherwise, you may need to take classes that are at least a year long to get the needed education.

A Rogerian Analysis of the Debate over Arizonas...

A Rogerian Analysis of the Debate over Arizonas Immigration Law 1. An introduction to the problem and a demonstration that the opponents position is understood. Americas illegal immigration problem is one of the most remarkable failures of the U.S. federal government. Undocumented illegal immigrants, many in our very own neighborhoods, are able evade the reach of our nations laws and regulations with remarkable ease. This is a huge source of anxiety for many tax-paying Americans, who perceive illegal immigrants as a strain on our public goods More pragmatically, illegal immigration causes economic uncertainty for Americans. Employers do not know what their payroll is going to look like and how the hiring of undocumented immigrants will affect their business. Moreover, the current illegal immigration problem promotes the exploitation of illegal immigrants for labor. Illegal immigrants, because of their precarious legal position, are often employed at sub-standard wages, without the employee benefits or job security enjoyed by U.S. residents. Arizonas new immigration law seeks to correct this problem by bringing illegal immigration out into the light. The law would require all immigrants to carry immigration papers on them at all times. (Archibold, 2010). In addition, it gives the police the authority to arrest and detain anyone that they suspect of being an illegal immigrant. Those people found to be in the country illegally will be sent back to their home

China s Effect On Child Labor - 1912 Words

Imagine a twelve year old child getting up every morning going to work in a factory instead of going to school to get an education. Yes this is the reality in China for many young children. While here is the US many children at the age of 12 are in elementary school, children in China are working in factory industries making toys and other goods to export out to the US and other countries. For years, China has engaged in the use of child labor, wage levels below international standards, and unsafe ergonomic conditions. Some facts about China is that they are a communist country and currently the president of China is Xi Jinping. They have the largest population of people in the world with more than 1.3 billion people. There was a one child policy per couple in effect and that policy has recently been amended. A few of their major cities like Dogguan, and Tianjin have been found guilty of child labor abuse (Asianhistory.About, 2014). China entered the WTO in December 2001. It had been a long process of negations with the WTO formerly the GATT. For China this was a big step. The process took about 15 years before China was accessioned into the WTO. According to an article â€Å"Free trade† it took this long mainly due to getting the country’s politics and policy making process to produce conditions that would allow them to submit a bid into the WTO and eventually become part of the WTO (Harold, 2008). Once China became part of the WTO they have tremendous economic growth.Show MoreRelatedExpanding The Ice Cream Shops Into China1092 Words   |  5 PagesCream Shops into China we will compare our U.S. business practices to those in China. We will specifically take a look at the Marketing Mix and 4 P’s of marketing (Product, Price, Promotion, and Place) to begin addressing our potential marketing strategies; we will need to be prepared to refine our products appeal for the Chinese consumer. 1. Product – We’ve learned that in the West, product sales result from a combination of product display and price reductions. By contrast, in China, product salesRead MoreChina s One Child Policy1227 Words   |  5 PagesThe one child policy in the Peoples Republic of China has recently been lifted to allowed families to freely have two children rather than one. This policy, introduced to China in the late 1970’s, was due to a massive baby boom which had taken place in the 1960’s. In the early to late 1950’s the Chinese government had encouraged its citizens to produce children at a rapid rate in the hope of building a larger work force (Managing Population Change Case Study: China). In order to counteract this boomRead MoreBirth Control And Abortion Should Not Be Used Widely1440 Words   |  6 Pagesdo not realize the harms of birth control pill and abortion. About this issue, Chinese one child policy always is a contentious problem. In China, th ere are 400 million babies were not be born after Chinese government implemented one child policy since 1982 (Mosher. 2011). Based on one child policy, the increasing of population is slow down, however in last two decades year, a lot of women who had second child were tolled to take abortion forcibly or pay an extremely expensive cost. However, the harmsRead MoreThe Movement Of Labor Off Shore From The United States Essay1576 Words   |  7 PagesThe effects of globalization can easily be defined and shown by the death of small town culture in and around the southern states. The term, globalization, is essentially a term used to make an ugly truth seem appealing and thought-provoking. When in actuality, it can be more easily defined and understood as cheap labor not burdened by employee safety and fare wages. The movement of labor off-shore from the United States was done for one reason , labor cost. This move was especially favorableRead MoreModern Day Economic Conditions Dur ing The Industrial Revolution875 Words   |  4 Pageswhile they were industrializing, China most closely resembles Britain as it entered into the industrial revolution. Today, China is one of the fastest growing industrializing economies in the world (GDP growth rate ~8%) and can credit this to their shift from an agrarian economy to an industrial economy, their abundance of natural resources, cheap labor, and rapid urbanization. A common underpinning for industrialization in 18th century Britain and modern day China is that both took advantage of aRead Morewomen in chinese culture1235 Words   |  5 Pages Studies verify that in China for every 100 females born, there are 130 males; in 2020 it is estimated that there will be more than 35 million â€Å"surplus males† in China. The book Dreams of Joy by Lisa See is about a 19 year old girl, Joy, who ventures out on a journey in the late 1950’s from the United States to China to reunite with her biological father, and to participate in the great rise of communism in China. As a result of the constricting nature of Chinese culture that Joy is confronted withRead MoreShould The One Child Policy Be Reinstated?1072 Words   |  5 PagesPriya Ragnauth Ms. Hart Global II - G period 22 March 2017 Should the One Child Policy in China be reinstated? Throughout history, populations have gradually become larger due to an increase in resources, such as food, water, minerals. Various countries have dealt with the struggles that come with overpopulation, like China. China was one of these countries that were experiencing negative impacts on having a large population, such as man-made famines. In order to control and downsize the populationRead MoreChild Labor in America773 Words   |  4 PagesAlzatia Wilson Western Civilization 1 Mrs. S. Melton November 30, 2009 Child Labor in America Our child labor issue an ongoing world wide effect, currently among America’s society. Researchers even today and our up and down crisis we face economically, leave us with the understanding that poverty is a main cause of child labor. Still in America poor families depend heavenly upon their children working in order to improve their chances of attaining basic necessities. American history goesRead MoreWomen During The Imperial Period Essay1638 Words   |  7 PagesDespite having numerous powerful women leaders throughout Chinese history, China has been a traditionally patriarchal society. A society where women have long been charged with upholding society’s values in their roles as wives and mothers. However, radical changes in China’s political, economic and social structures have changed the expected values of women from the imperial period to the Communist revolution to the modern day. This paper aims to examine how these changes in the political, economic Read MoreChina And The Implementation Of Pinyin1646 Words   |  7 PagesOver Population in China and the implementation of Pinyin In response to massive over population in China, the Chinese over has taken drastic measures to reduce the nation’s population. The first step that was implemented was the one-child policy also known as; pinyin. Pinyin is the one child limitation on the majority of families that live in the People’s Republic of China. It is enacted under the official family planing policy. It limits the number of children marries urban couples to have to

Obesity and Eating Disorders The Two Extreme Eating...

On the eating spectrum, there seems to be two opposite extremes, obesity and eating disorders. Most people would categorize their eating behavior as normal or between these two extremes. However, these two conditions are still prevalent in society today. Although rare, eating disorders and obesity have a long history of origin. These conditions, while requiring attention and response, created other concepts and theories. Restraint theory is one that stemmed from curious minds of different eating behavior. Through the progression of the theory, many dependent variables have been tested to see the effects on restraint eating. However, the connection of soda or sugary drink consumption has not been investigated yet. There may be a connection†¦show more content†¦They also drink sugary beverages such as soda and energy drinks that contains the same or more calories. However, research on restraint theory has never used a liquid preload. The use of a liquid preload in this resear ch can stem new findings that associates it with disinhibited eating and the restraint theory. The objective is to determine whether or not there is an effect of disinhibited eating when participants with high restraint are given a liquid preload. The liquid preload soda is hypothesized to cause high restraint eaters to eat the most. Apple juice will have an intermediate effect and water will have the least effect of restrained eaters. Participants that will not receive a preload will not exhibit disinhibited eating. Methods Participants The experiment will take place in a lab room located in the Griffith building at the University of the Sciences in Philadelphia. The room will be able to accommodate seven participants per session. Individuals that adhere to a restrictive diet for health or religious reasons such as kosher, gluten free, vegan, etc will be excluded from the study. Also, individuals that have food allergies such as allergies to tree nuts, peanut, and lactose intolerant will be excluded from the study. Finally, we will exclude individuals that are diabetic or pregnant. All participants will be given informed consent before proceeding withShow MoreRelatedEssay On Obesity In Girls1228 Words   |  5 PagesEating Disorders and Obesity in Girls During childhood, children are exposed to messages from the media that cause them to acquire beliefs about body standards and lay a foundation for future food and body-image issues. Disordered eating attitudes and behaviors are especially common in adolescent and teen girls in Western countries. The prevalence of these disorders is rising and the age of onset is falling. An increase in body awareness takes place during adolescence because that’s the time whenRead MoreEating Disorders : Anorexia Nervosa1443 Words   |  6 Pages Eating Disorders Sean Boehm Abnormal Psychology Professor. Johnston Farmingdale State College Due November 24th 2014 â€Æ' An eating disorder is a disorder that specifically focuses on the person’s weight and these behaviors are so detrimental not only to their performance in their everyday life but to their physical health. According to Hoeksema (2014) eating disorders can be characterized in three ways which include anorexia nervosa, bulimia nervosa, and binge-eating disorder. AnorexiaRead MoreEating Disorders : Anorexia Nervosa And Bulimia Nervosa1303 Words   |  6 Pagesincreasing number of cases of eating disorders. According to a National Institute of Mental Health article (Eating Disorders, 2016), an eating disorder is an illness that causes physical disturbance to your everyday diet. A person who is stressed or concerned about their body weight is a sign that he or she might have an eating disorder. Out of all the eating disorders, the two most common are anorexia nervosa and bulimia nervosa. Anorexia nervosa is an eating disorder where people, who are underweightRead MoreHow Are Eating Disorders Affecting Our Health?907 Words   |  4 PagesHow are eating disorders affecting our health? An eating disorder is an illness that causes serious disturbances to your everyday diet, such as eating extremely small amounts of food or severely overeating (NIMH, Eating Disorders). Eating disorders start when the mind conjures up a nonrealistic conception of their own body. Disorders can be acquired through numerous ways such as; genetics, neurological transmitters in the brain, personality, social and environmental factors, stress, and most commonlyRead MoreObesity Is A Condition Of Excess Body Fat1228 Words   |  5 PagesObesity in America The US has always had a reputation for the struggle we have with obesity. Obesity is a condition of excess body fat. Obesity can affect any person from young children to older adults. A study done by the Centers of Disease Control and preventions showed that since 1980, one third of our adult population has become overweight. Many Americans are trying to fight the battle against obesity. Many aren’t winning. Type 2 diabetes, high blood cholesterol, high blood pressure, and heartRead MoreEating Disorders : Eating Disorder Essay1524 Words   |  7 Pagesthat eating disorders are a lifestyle choice. However, eating disorders are a group of serious conditions in which a person is preoccupied with food and weight that they often cannot focus on anything else. Amongst all the eating disorder the main types are anorexia nervosa, bulimia nervosa, and binge-eating disorder, which are all psychological illnesses. The disorders vary between eating extremely small amounts of food, to no t eating at all, or to severely overeating. Each of these eating disordersRead MoreEssay on Biochemical Correlates of Anorexia and Bulimia1070 Words   |  5 Pagesdangerous eating disorder characterized by distorted body image, obsession with food and weight, drastic reduction in food intake often to the point of starvation, and extreme weight loss (1). Bulimia nervosa is a somewhat similar eating disorder more specifically characterized by recurring episodes of uncontrollable binge eating followed by self-induced vomiting or abuse of laxatives or diuretics (2). The vast majority - more than 90 percent - of those afflicted with eating disorders are adolescentRead MoreEating Disorders And Their Effects On Victims Of Them1281 Words   |  6 Pagesthoughts someone suffering an eating disorder hear every second of a day. In this essay, I will explain eating disorders and their effects on victims of them. Eating disorders are major health risks, and can be life-threatening. Eating disorders are defined as abnormal eating habits and extreme worry about one’s body image. They are mental illnesses that exist in both males and females, but are most commonly seen in females between the ages of 12-25. Eating disorders are not only about losing weightRead MoreEating Disorders : Eating Behavior And Weight Regulation1034 Words   |  5 PagesEating disorders feature serious disturbances in eating behavior and weight regulation. Associated with a wide range of adverse psychological, physical, and social consequences; eating disorders include severe distress or concern about body weight and shape. Eating disorders are more than simply watching your weight or dieting, they include characteristics such as skipping meals, excessive exercise and overeating. Eating disorders are serious emotional and physical issues with life-threateningRead MoreEating Disorders Affecting Our Image of Beauty; Research Paper1992 Words   |  8 Pagessuffer from eating disorders are starving themselves or eating then purging to get rid of the food. These are serious and isn’t something that can simply be stopped by just eating a normal diet again. On the other side of the spectrum there are people that have another type of eating disorder that’s the exact opposite, these people have suffered from over eating and allowing their bodies to grow to an unhealthy size that causes serious health issues and possibly death (Eating Disorders). Body Image

Digital Computers Are Not Capable Of Genuine Understanding

Introduction I am going to argue that Searle is correct to claim that digital computers are not capable of genuine understanding. I believe computers are told what to do without any genuine understanding of what the computers are doing. It is impossible for a computer programmed machine to think. Word Count: 48 Exposition Searle believes that machines have no way of genuinely understanding of what they are doing. He believes that the mind and body are one and there is no way of a computer interacting the same way a mind and body interact. The mind acts on causal factors that we have learned from past experiences and emotions. In the Searle’s thought experiment; The Chinese Room, Searle wants to answer if the machine literally†¦show more content†¦All the computer is doing is spitting out predetermined answers to questions received. The Chinese room experiment fails to produce understanding because computer operations are proper in that they only respond to the physical form of the symbols. Minds on the other hand have states with meaning, and they associate those physical symbols to a meaning. So although computers may be able to manipulate those symbols to produce appropriate responses to natural language input, they do not understand the sentences they receive or output, f or they cannot associate meanings with the words. Searle then supposes that he is in a closed room and has a book with an English version of the computer program. He could receive Chinese characters through a slot in the door, follow the program’s instructions and process them accordingly, and produce Chinese characters as output. If the computer had passed the Turing test this way, it follows, says Searle, that he would do so as well, simply by running the program manually. Searle does not know how to write or speak Chinese and states that he would not know the difference between Chinese symbols from Japanese symbols. There is essentially no difference between the role of the machine and himself. They are both using the same method of reaching the same answer. After this hypothetical experiment, Searle still does not know how to write, read or speak the Chinese

The Two Main Characters Louise Mallard and Emily Grierson...

A compare and contrast Essay In the short stories Story of an Hour and A Rose for Emily, the two main characters Louise Mallard and Emily Grierson are both similar and dissimilar. These two characters lived in similar ideological societies and they shared a similar pattern of development. But also they differed in their goals and how they thought they could achieve their goals. First, Emily Grierson and Louise Mallard both shared a common shackle, the society in which they lived. Both Emily and Louise were women, and they both lived in times where society defined them by their male counterparts. The expectations of women in those days were cooking, cleaning, dining, other household chores. Women were also expected to be married in†¦show more content†¦Emily Grierson experienced a similar transformation. She started out unhappy as a single woman in her middle ages. Her unique sense of happiness was found in Homer Barren, and unlikely suitor from the north. She began making preparations for her future life with homer. She bought him a silver toilet set and dress clothes. Emily Grierson’s development was similar to that of Louise Mallard, hower Emily was more complicated and her development was: unhappy, happy, unhappy, happy. Though Emily and Louise have their similarities they also have their differences. Louise Mallard thought that self-assertion was the strongest impulse of her being. This proves that Louise Mallard’s ultimate goal was to be accepted by society as a solitary woman, and the only way for her to achieve that goal was for her husband to die and for her to become a widow. Emily’s ultimate goals were to be accepted by her father, and to be accepted by herself. The evidence clearly shows that she thought highly of her father. When he died, she claimed that he wasn’t dead and she would not let anyone move his body for three days. And as for herself, it would most definitely be beneath her own standards if she was unable to get married. The narrator stated that even the town’s people didn’t believe she would turn down every offer she got. The trait that stands out the most when contrasting these two women is their mental health. Though it is notShow MoreRelatedThe Story of an Hour and a Rose for Emily Essay2219 Words   |  9 PagesA Rose for Emily Kate Chopins The Story of an Hour and William Faulkners A Rosefor Emily both characterize the nature of marriage and womanhood bydelving into the psyches of their female protagonists. Also, althoughChopin makes no clear reference to geographic locale in The Story of anHour, both authors usually set their stories in the American South, whichimpacts these characterizations. These two tales share many other points ofreference in common. For instance, Mrs. Mallard in The Story

Mrs. Mallards Moment of Illumination in Story Of An Hour

MRS. MALLARD’S â€Å"BRIEF MOMENT OF ILLUMINATION† Mrs. Mallard’s brief moment of illumination is a very deep and touching story about a lady who is forced to be married to a man she did not really know and did not love deeply with all her heart, as if she is bound with unhappiness for life! Now she has been liberated. The narrator portrays that was feeling a kind of freedom that she could not describe, but does not know how to deal with it. In this essay matters such as this freedom she was feeling, the little love she had for her husband, the monstrous joy she was feeling will be discussed. Matters such as women’s issues and their feelings towards life and death are also included in this essay. These matters are all part of Mrs.†¦show more content†¦Mrs. Mallard was the complete opposite of her sister. Josephine helped her sister to deal with the death of her husband, but she did not want any help or guidance on how to deal with this feeling she was feeling. Mrs. Mallard also had troubles with her heart, so t hese feelings were not good for her physically. Mrs. Mallard had no freedom in the time that her husband lived. She never knew what freedom felt like. The smell, the breath, the sense of freedom†¦ When Mrs. Mallard found out about her husband’s death, she acted strangely, a moment of shock, but was it a moment of joy? This was the inner conflict she was fighting inside of her emotions. While she was in her room, alone, she was running through her emotions. The narrator is portraying her emotions in a very clear way. Mrs. Mallard has, before her husband’s death, no power of choice and was bound to one type of life, but after the death she is released and receives freedom, but she does not know how to deal with this sense feeling, a â€Å"monstrous joy†. The society assumes Mrs. Mallard is overwhelmed with grief and sadness, while she has locked herself in her room. Mrs. Mallard’s thoughts were screaming in her mind â€Å"Free, Free, Freedom!!†, but now she is feeling as if she has abandoned herself and her husband. This brings to the story structural irony. The irony in this context is that sheShow MoreRelated Mrs Mallards Experience of Freedom in The Story of an Hour by Kate Chopin1707 Words   |  7 PagesMrs Mallards Experience of Freedom in The Story of an Hour by Kate Chopin In The Story of an Hour, Mrs Mallard, who has a heart attack is the main protagonist. Like any ordinary women, she is a normal housewife who depends on her husband. The news of her husbands death gives her freedom and sets her free from restraints, marriage and a lifetime of dependency. Kate Chopin uses several techniques to create the image of how freedom affects Mrs Mallard. At firstRead MoreThe Story of a Widow in Kate Chopins The Story of an Hour Essay840 Words   |  4 Pagesblind persistence with which men and women believe they have a right to impose a private will upon a fellow-creature.† Kate Chopin’s â€Å"The Story of an Hour† is the story of a woman’s reaction to the news of her husband’s passing. Mrs. Louise Mallard is a young woman most would conclude to be saddened by the passing of her husband. Yet it is in that very moment we find her true feelings. Kate Chopin was born Katherine O’Flaherty on February 8, 1850 in St. Louis Missouri. She was the only child bornRead MoreThe Story Of An Hour By Kate Chopin1060 Words   |  5 PagesShort Story Analysis ‘The Story of An Hour’ is a short story by Kate Chopin written in 1894. The story follows the character of Mrs. Mallard, or Louise, through her journey of discovering the news of her husband’s death in a railroad disaster from his friend Richards, in the presence of her sister, Josephine, and realizing her own freedom as a result. With the element of feminism abundant in the story, the author manages to carve a powerful narrative, with equally powerful symbolism, revolving aroundRead MoreStory Of An Hour Conflict Analysis1087 Words   |  5 PagesThe short story, â€Å"Story of an Hour† by Kate Chopin, is centered around a young married woman named Mrs. Mallard, who is dangerously ill. When it is heard her husband died in an accident, her sister, Josephine and their family friend, Bentley must break the news to her, which is not easy, since she has a heart condition. When they finally tell her the news, Mrs. Mallard is flushed with an influx of different emotions regarding her husbands recent death and it is safe to say that what can be calledRead MoreThe, Open Window, And The Husband, By Kate Chopin1615 Words   |  7 Pagesimagery and cyclical stories to provoke deep observation into the issues into the human psyche, which was a time where women were not considered equal to that of men. Although contrast and natural imagery are uniquely placed in Chopin’s original work for magazines such as, Vogue, this perspective will be on cyclical passages, she created in her short stories. Fate, â€Å"open window†, and the husband, Mr. Mallard are three cyclical themes created in Chopin’s piece,† The story of an Hour†. Unknowingly to theRead More The Character of Mrs. Mallard in The Story of an Hour by Kate Chopin713 Words   |  3 PagesThe Character of Mrs. Mallard in The Story of an Hour by Kate Chopin In The story of an Hour, Kate Chopin reveals the complex character, Mrs. Mallard, In a most unusual manner. THe reader is led to believe that her husband has been killed in a railway accident. The other characters in the story are worried about how to break the news to her; they know whe suffers from a heart condition, and they fear for her health. On the surface, the story appears to be about how Mrs. Mallard dealsRead MoreLiterary Criticism of Kate Chopins The Story of an Hour1338 Words   |  5 PagesLiterary Criticism and the Story of an Hour Literary criticism gives the reader the tools to see literature in new ways. Each type focuses on different components of the story and asks the reader to examine a given text for ques. When an analysis is performed in a given critical style, a whole new perspective of the text becomes available. Kate Chopins The Story of an Hour is an account of a marriage in the late 19th century. Mrs. Louise Mallard is identified by her marriage and she allows herselfRead MoreKate Chopins The Story of an Hour and Feminism in the 1800s 1318 Words   |  6 Pagesshort story, â€Å"The Story of an Hour† by Kate Chopin, which is a story that portrays women’s lack of freedom in the1800s. Women had no rights, and had to cater to all of their husband’s needs. The main character in â€Å"The Story of an Hour† is a woman who suffers from heart trouble, named Mrs. Mallard. When Mrs. Mallard was told about her husband’s death, she was initially emotional, but because of he r husband’s death she reaped freedom and became swept away with joy. The story is ironic because Mrs. MallardRead More A Woman Who Is a Person in Kate Chopins The Story of an Hour1058 Words   |  5 PagesA Woman Who Is a Person in The Story of an Hour  Ã‚     Ã‚   In her book, The Faces of Eve, Judith Fryer writes, In the last year of the nineteenth century a woman succeeded where men had failed: Kate Chopin created . . . a woman who is a person. Chopin’s short story, The Story of an Hour, openly portrays the true feelings of a woman who feels trapped inside her marriage. In the period in which she lived, there were only two alternatives for her to achieve the much desired personal freedom—eitherRead More Eternal Life Essay1461 Words   |  6 PagesEternal Life 1 Is there life after death? In Kate Chopin’s â€Å"The Story of an Hour,† Mrs. Mallard â€Å"is drinking the elixir of life through her open window.† It is possible that this very elixir provides Mrs. Mallard with her freedom through eternal life. Through Chopin’s use of characterization, conflict, and symbols, the author reveals the theme that like Mrs. Mallard, some people can achieve freedom through eternal life. [Does eternal life here mean life after death, or, as in Dr. Heideggers

Career Development Strategies

Question: Write an essay on Career Development Strategies. Answer: Bill Gates was an intelligent entrepreneur and always believed that one can achieve anything by applying his intelligence. From childhood, he was ambitious and competitive and he wanted to do something that no one has ever done. This characteristic of Bill Gates justifies Trait-Factor theory of career development. His vision was legendary and unique as he dreamed about a computer on every desk and Microsoft software on every operating system. He decided not to stop until he could achieve his goals. This goal setting quality of Bill Gates can be compared with the Krumboltz Social Learning Theory of Career Choice (Lyness Erkovan, 2016). Innovation was his primary tool and based on his innovative ideas and with the help of his childhood friend Allen, Bill Gates released a version of FORTRAN language for microcomputers in the year of 1977. On year later, Gates introduced a version of COBOL and emerged as a market leader. This innovative or artistic phenomenon of Bill Gates is similar to the Hollands Career Typology Theory where artistic quality is considered as a unique and important quality of ones personality (Lyness Erkovan, 2016). Throughout his career, Bill Gates was also known as risk bearer as he never hesitated before dropping out of Harvard to devote his all the energies to Microsoft. Even after starting the company in 1975, he never stopped learning new things. By understanding the need for the people and demand of the market, he kept making changes in his organization, plans and services (Conklin et al., 2013). Supers Life-Span Theory states that same as it believes that human change is continuous that depends on the experiences they face at various life stages. This theory is again relevant to Bill Gates career as he kept making changes and enhanced his approaches even when IBM pulled out of the contract for the operating system that was to be bundled with the IBM Clone PCs (Mitravich, 2015). Even after this huge loss, he stayed on and focused on crea ting better versions of Windows (Pryor Bright, 2012). Bill Gates not only devoted his life in upgrading information technology but also contributed largely in social prosperities. He along with his wife Melinda Gates established Bill Melinda Gates Foundation in the year of 2000 with an aim to enhance healthcare and reduce poverty. This social act of Bill can again be compared with Hollands Career Typology Theory. While discussing personal values, Bill Gates showed a great deal of creativity to bring change and variety in the world of information technology. With supreme honesty towards his fellow workers, he applied his knowledge and created Microsoft Corp. with an aim to provide personal computers to the people of the world (Whyte et al., 2012). That is the reason that I admire this person, as the traits followed by him are the same that I want to throughout my professional life. Richard Branson is famous for his characteristic that allows him to step outside his comfort zone into new industries to face unique challenges (Alter, 2014). His journey began when in the year of 1968 he started a student magazine, which was followed by the establishment of The Virgin Mail Order in the year of 1971. This approach of Richard is similar to what stated in Hollands Career Typology theory of career development. In the year of 1981, he launched Virgin gaming organization and in 1984, he established Virgin Airlines, which shows that during different stages of his life, Richard experienced different roles. This phenomenon of his life is similar to the Supers Life-Span Theory of career development (Mitravich, 2015). However, he did not stop after this and added more diversity to his business by adding Virgin radio station in 1993; Virgin Cola is 1994, Virgin bridal wear in 1996 and Virgin trains in 1997 with in the brand name of Virgin (virgin.com, 2014). This much diversity and innovation in one person is extremely rare and can be compared with Hollands Career Typology Theory (Conklin et al., 2013). In spite of devoting, almost all his life to developing his business, Richard Branson never stepped back from social works. He always valued the importance of society and tried to contribute as much as he could to the same. Some examples are The Mia Farrow Pseudo Hunger Strike and The Trip around the world in a Balloon. This unique pattern of Richard to contribute to the society can be compared with the Trait-Factor theory of career development. He is also a visionary leader as he set a goal to not to pay taxes and that is why he successfully undercut the prices of well-developed retailers by avoiding the payment of purchase worth 500,000 in todays money (Meijers et al., 2013). This goal-setting characteristic of Richard Branson is something that is mentioned in the Krumboltz Social Learning Theory of Career Choice. From the above discussion on Richard Bransons career, it is clear that throughout his life he was a follower of adventure, competition, entrepreneurialism and fun. Innovation was another phenomenon that allowed Richard to jump into various business industries one by one. One of his major personal values is flexibility in the workplace. In Netflix, the employees are allowed to take as many holidays as they want without providing any prior notice to the management (virgin.com, 2014). Richard introduced this idea, as he believes in influencing the employees by different types of motivational practices. This act of Richard supports the theory of Krumbolzs Social Learning Theory of Career Choice. Richard, while doing his job with perfection also took proper care for his family. He always managed to take some time out of his family through delegations. He bought Necker Island in a bid only to impress his wife Joan during the time of their 40th anniversary. That clearly indicates his attach ment with his family, which allowed him maintain a work-life balance. References Alter, S. (2014). How to market like Richard Branson.Journal of Property Management,79(6), 14-15. Conklin, A. M., Dahling, J. J., Garcia, P. A. (2013). Linking Affective Commitment, Career Self-Efficacy, and Outcome Expectations A Test of Social Cognitive Career Theory.Journal of Career Development,40(1), 68-83. Lyness, K. S., Erkovan, H. E. (2016). The Changing Dynamics of Careers and the WorkFamily Interface.The Oxford Handbook of Work and Family, 376. Meijers, F., Kuijpers, M., Gundy, C. (2013). The relationship between career competencies, career identity, motivation and quality of choice.International Journal for Educational and Vocational Guidance,13(1), 47-66. Mitravich, C. (2015). The Virgin Way: Everything I Know about Leadership.Journal of Applied Management and Entrepreneurship,20(1), 111. Pryor, R. G., Bright, J. E. (2012). The value of failing in career development: A chaos theory perspective.International Journal for Educational and Vocational Guidance,12(1), 67-79. Whyte, R., Prideaux, B., Sakata, H. (2012). The evolution of Virgin Australia from a low-cost carrier to a full-service airline-implications for the tourism industry.Advances in hospitality and leisure,8, 215-231.

Great Ages Essay Example For Students

Great Ages Essay When we think of history we dont often think of art. We dont realize how the history of art can help us learn more about the people, the cultures, and the belief systems of those who lived hundreds and thousands of years before us. Art has developed, influenced, and contributed starting from the great Stone Age to the present day. Art gives an insight into the changes and evolution that man and culture have gone through to become what is today. Art is culture, art is the essence of the people who make it and the best way to appreciate art is to look at the history of it and its evolvement through time. The Great Ages consists of four distinct ages: The Old Stone Age, The New Stone Age, The Bronze Age, and The Iron Age. These four Great Ages is the complete history of art from the beginning to the present day. Each age is named characteristically for the type of material used for that time. Stone was used in the Old and New Stone age, bronze in the Bronze Age, and iron in the Iron Age. The Great Ages began with The Old Stone Age starting at 100,000 BCE. The people lived in tribes and clans and often moved from place to place, hunting and gathering to live. They believed all life was sacred and all beings were divine, including animals. The tribal teachings taught that man and nature are one. Hunting and gathering was a sacred ritual because they would often believe they were at one with the animal being hunted. Shamens and shamenesses, spiritual healers and seers between the people and spirits of animals, would often lead hunts and call forth the spirit of the animal to which they would ask the animal to offer their life willingly for a successful hunt. An illustration in Art Through The Ages, 1-4, Hall of the Bulls found in Lasacux, c 15,000-13,000 b. c. Largest bull approx. 116 long a beautiful cave painting of Bulls. It shows how sacred these animals were to the people. The painter took the time not only to paint such a true to nature image but also purposely put it in a remote location hundreds of feet above the entrance. The location of the painting suggest that it was used as a spiritual image that perhaps shamans would use to communicate with the spirit of the animal. The Shamans were necessary to the tribe, not only for healing and for favorable hunts but also for communing with the Great Goddess, who represents all forms of life. The Great Goddess is the pivotal figure among the tribal people. She is worshiped and prayed to in hopes that she is fertile and fruitful for, She is the lone creator of all that is. She is female in all aspects, but yet she has male powers. Many consider the Great Goddess to be an androgyne because she is self-created, self-fertilizing, and self-existent. She is both male and female. An Androgyne was thought to have achieved balance of reason and intuition, of wisdom and compassion; they are supreme beings. She is the creator of the universe, of life and of death and special rituals would be carried out to insure that she would continue to create. One of the first images of the Great Goddess is represented in Illustration 1-8 Venus of Willendorf Australia, c 28,000-23,000 b. c. Limestone, approx. 4ÂÂ ¼ high. Naturhistorisches museum, Vienna. She is only 4 inches tall, but a very sacred piece of sculpture. Her body is significantly voluptuous, representing fertility. She appears to be pregnant and her breasts heavy with milk. She is faceless, emphasizing that She is everything. She has no particularity, no image, because she is beyond particularization, she is everything known to man in the universe. As 10,000 BCE came around so came about the starting of the New Stone Age and the end of the Old. In the Old Stone Age, the Great Goddess, alone made the universe, but as the New Stone Age emerged, it was thought that she needed a male partner. This is one of the significant differences between the Old and New Stone age. Art Of The Ancient Greeks, Romans And Christians EssayTribalism was slowly being replaced by individualism, where we was turning into I and where sprit and matter are not longer one but separate. Great changes occurred in the Iron Age, which started in the West in 1200 BCE and spread and still continues, to the present day. The Iron Age came into being with the use of iron in tool and weapon making. With weapon increasingly stronger and more advanced; violence and destruction and hence power began to over take the mind set of many people; leading to destruction and barbaric acts. These barbarians were warriors who gave little or no regard to the Goddess. They saw females as mere objects and pieces of property. The once Great Goddess was no longer sacred. It was due to her worship that spirited gender equality in the Stone and Bronze Age. The Iron Age became primarily male oriented, which in turn changed many aspects of the culture from past history. The Iron Age consists of stages; beginning with the Early Iron Age starting 1500/1200 BCE, where Greek art was very dominant. The art itself was very individualistic and had become secular. Artists were painting for themselves and in a very optical realistic way. Artists who were eager to show the individualism of their subjects were creating full human forms, free standing, and secular. An example of such a subject is Michaelangelos David, 22-19 1501-1504. Marble, 143 high. Galleria dellAccademia, Florence. One of the significant developments in the later part of the Early Iron Age was the rise of monotheistic cultures of Judaism, Christianity, and Islam. Monotheisum emerged from within a male dominated society, where priestesses, women, played no roles in religious matters as they once had in the Ages before, now only priests remain. Gender balance had come to an end. The Great Goddess was completely pushed out; putting to an end the great partnership that had been the essence of so many cultures. At the end only one God remained who was solely male. With the fall of Rome in 500 CE so marked the end of the Early Iron Age and the beginning of the Middle Iron Age. The fall of Rome had little impact on Christianity; churches began popping up, with extravagant gothic architecture. Many churches had high volt ceilings; attached figures that seem almost unattached as if floating alongside the edifice and stained glass windows that were mystically illuminated with the suns rays. 3-29 Interior of Ste. -Chapelle, 13-33 St. Martin, St. Jerome, and St Gregory, c. 1220-1230, from the Porch of the Confessors, Chartres Cathedral France.. The beginning of the Renaissance around 1500 CE is considered the start of the Late Iron Age, which is still on going. The Renaissance was the age of enlightenment the rebirth of learning and culture where men were going beyond their ability, where artists were considered geniuses, and private pleasure became the subject of art. Great artists like Leonardo de Vinci, Raphael, and Titian emerged from the great period of the Renaissance; they were not only geniuses, but also great individual intellects, who defined the greatness of art. Individualism still prevails today and is the very core of modern society. Male-dominated societies still exist, but slowly the demand for equality is changing that. During the Four Great Ages, many things have changed, many things have been lost, but time has not taken a sudden halt, nor the art; people, cultures, and mentalities continue to grow and change, and from growth comes greatness.

Customers Believes more on Online Reviews†MyAssignmenthelp.com

Question: Discuss about the Customers Believes more on Online Reviews. Answer: Introduction Marketing is one of the foundations where consumers are paying attention to, till to date. Therefore, the strategies used in marketing aims at informing the customers to get the interest of the products and services despite the company's name or the product itself. Business advertising is a component that a company uses to make the consumers aware of the actual goods and services and convince them by demonstrating new uses of the products (?t, and Onur Ta?, 2012 p.203). Consumers believe more in online reviews and base the focus on it as a new technology concept. Here, is a view of consumer market more, so an Attica fine dining restaurant found in Melbourne Australia opened by Dr. David Maccora. The restaurant focuses on the food service, all cocktails as well as other leisure activities like gym, swimming pool and table tennis game competition. The text aids at checking the believe of the customers towards online reviews. Analysis Discussion Interpretation and Analysis Online reviewing is an advertisement feature where the creator of the website or the company pays the reviewer to review the companys product. Through new technological aspect such as the internet accessibility, such as in the Attica restaurant, potential customers are able to know about the existing company products or services. The market strategies used are consumer market advertising and online reviews, and the appropriate element is used to boost products and services sale to potential consumers. As a matter of fact, word of mouth and internet is very critical for Attica restaurants as customers spread the information about their holiday and dining experiences to friends as well as the family members. Clients in the restaurant may take a photo using smartphones and tablets immediately share it with friends via Facebook and Instagram. According to (Goldfarb and Tucker, (2011, p.398) the online views have enabled the customers to make direct advertisement when a photo is shared on the web for all to see and make a different opinion. After the other friends view the picture on the internet, not deleted, but it remains there for years to demonstrate enough experience in a particular restaurant. The review is paramount as its influence on consumer decision about dining as more than one-third of the clients has positive reports concerning the restaurant, and therefore more visitors tends to choose it. Young adult between the ages of 25 to 55 indicates a positive image concerning dining services. The adult group has many characteristics that make them successful in the marketing. The feature is that; well educated, regular visit whether for holidays or research purpose and this makes them develop and show positive online review. Company advertising does not reach too many individuals as it only focuses on the main marketing tips and does not involve the clients to be the main selling strategies (Sotiriadis, and Van Zyl, 2013, p.116) Effectiveness of Online Reviews over Company Advertising The online sale is believed to be cheaper than the general company purchase program as is does not require printing the brochures and other booklets used in sharing out company's products and services to customers. For this reason, the use of internet has increased business transaction boosting competitive level over the other similar business. Direct sale of company services and the product has also reduced the money spend during advertising, and the money can be used to develop and improve facilities within the restaurant. In printing and distributing the booklets to different advertising locations require money and above all time is wasted. The use of emails has made communication easier since the manager and clients are directly engaged in the business transaction, and therefore immediate feedback is portrayed, and this results in customer satisfaction. Once the visitor is satisfied, he is likely to portray a good image about your services through his comments towards the kind of services (Goldfarb, and Tucker, 2011, p.395). Similarly, booking made via email and other internet websites, and this has made it possible for the customer to understand the kind of service offered for example in accommodation, a client may need special room due to body challenges. Company advertisement includes pictures taken from the facility, but its disadvantage is that no direct feedback was given or answers to questions that may arise. Feedback on hospitality services is crucial as it enhances the customer satisfaction and this yields more business growth and expansion. Information on the online sale program can be adjusted and updated when changes need be unlike the advertising companies use to market their services to the frequent and new customers. Restaurant's websites updated when a facility modified or advance, contrary to the printed copies which become wastes when its expiring date reached (Rahman, et al., 2013, p.615). Consumers always look for services that meet their expectation and if they are not satisfied then dislike the service, and they don't return to the restaurant again. More importantly, the internet reviews show that the customers look for previous comments towards that specific restaurant and when the experience is good it leads to the more incoming visitor and hence competitive level. Short moving images clips may otherwise be taken and displayed on various websites and it automatically open doors for visitors who become curious to see and learn more experiences. The clips posted, and people download and share it with friends and family members who later shows the interest. It is important to understand the information contained in the clips helps the organization team to interact with clients in service of the products directly. Company advertising lacks that element of direct interaction as these booklets are the secondary source of information (Karakaya, and Ganim Barnes, 2010, p.453). Impacts and Possible Recommendations of Internet Reviews on Brands Search engine marketing entails advertising on Google or the Yahoo and pays a commission for every client who clicks on the advertising link when making the reservation. This method has enabled the company to make some extra income that is used to develop and improve restaurant facilities. Through tenancies, the marketing where some part of the website rented to other interested groups under a commission that they give to the restaurant and other related organization benefits. The use of internet has become a primary consumption source of information, and mainly it has replaced the old media such as radio, television and the newspapers. The key benefit of the use of internet where the online advertising mass availability, and it always has access to the current information which is not outdated. As a result of this characteristic public has developed a positive reaction and therefore they use the new technological element to get access to customers who are meant to visit a restaurant facility and thus a marketing tool (Lee, et al., 2011, p.194). Having consumer behavior data for marketing the organization can save on the cost by accessing the details directly from the clients through the use of emails and capturing their preference for total satisfaction. Repeat clients are paramount in any organization, and therefore companies should strive to recognize such customers by providing immediate feedback for example in the case of bookings and other reservation activities (Jelinek, and Brown, 2011, p.4). Marketing managers usually spend huge budget in communicating with the potential customers about their products. Therefore, to be effective, it is necessary for the marketer team to have the best understanding to ensure information is received and processed well for decision making. Clients receive information concerning organization products through the formal communication channel on media that persuade customers through the marketing tools such as brochures, sales promotion, and the internet. Specific Conclusions It is important that the organization integrate its communication to the clients not only for advertising purpose but also a positive way in which customers perceives the company. The marketing mix is a planned tool that ensures that all elements of customer satisfaction joined, and the adjustment made that satisfy customer's needs (Vivek, et al., 2012, p.132). In a restaurant concept the services offered there are intangible and thus are not seen or even heard, and hence the customer has to consume it to experience the entire service. To achieve satisfaction to the customers, the challenge has to be overcome by providing a tangible evidence in term of recorded video and pictures posted on the website, Facebook, Instagram and other social media devices. Finally, the new technology is a factor that has led to many business developments for example in hospitality, transport and other businesses related activities amongst current generation unlike the use of old advertisement. References Goldfarb, A. and Tucker, C., 2011. Online display advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), pp.389-404. Jelinek, G.A. and Brown, A.F., 2011. A stand against drug company advertising. Emergency Medicine Australasia, 23(1), pp.4-6. Karakaya, F. and Ganim Barnes, N., 2010. The impact of online reviews of customer care experience on brand or company selection. Journal of Consumer Marketing, 27(5), pp.447-457. Lee, J., Park, D.H. and Han, I., 2011. The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective. Internet Research, 21(2), pp.187-206. ?t, H. and Onur Ta?, B.K., 2012. The influence of internet customer reviews on the online sales and prices in the hotel industry. The Service Industries Journal, 32(2), pp.197-214. Rahman, A., Fatin, N., Shyuan, L.K., Mohamad, A.B. and Kadhum, A.A.H., 2013. Review on biopolymer membranes for fuel cell applications. In Applied Mechanics and Materials (Vol. 291, pp. 614-617). Trans Tech Publications. Sparks, B.A. and Browning, V., 2011. The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), pp.1310-1323. Sotiriadis, M.D. and Van Zyl, C., 2013. Electronic word-of-mouth and online reviews in travel services: the use of Twitter by tourists. Electronic Commerce Research, 13(1), pp.103-124. Vivek, S.D., Beatty, S.E. and Morgan, R.M., 2012. Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), pp.122-146. Xie, H.J., Miao, L., Kuo, P.J. and Lee, B.Y., 2011. Consumers' responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30(1), pp.178-183.