The South China Sea Essay - 1816 Words

Since the 3rd Century AD, the South China Sea has been home to countless territorial disputes between China, the Philippines, Vietnam, and other East Asian Nations. This region is so contentious because it is one of the busiest trade routes, and is home to vast natural resources. Because of the long and dense history of them, these disputes are some of the most difficult events to understand and interpret in international relations. Because the disputes deal with relative power, and the security dilemma, looking at the events through a realist lens is the most practical way of analyzing them. Although there have been small disputes dating back to the 3rd Century, conflict in the South China Sea really started to heat up in the early 1900’s. In the 19th Century, France had been heavily involved in the South China Sea because they had colonized French Indochina (present day Vietnam). However France was more concerned about control of the Gulf of Tonkin than the entire South China Sea. The early disputes were primarily over the Paracel Islands, a group of islands somewhat in between China and Vietnam. In 1902 (Serverino, 2010, p.76), China ordered the first official exploration of the islands preemptively because they were worried the the French might try to claim the islands as part of Indochina’s territory. Then in the 1920’s, both Japan and France claimed to own the Paracel s. It was around this time that China said the Paracel’s were the southernmost part of its territory.Show MoreRelatedThe South China Sea1638 Words   |  7 PagesThe Enviro nment The South China Sea, a body of water located in the western Pacific Ocean, borders many nations within East and Southeast Asia such as China, Taiwan, Vietnam, the Philippines and Malaysia. The topography of the region varies widely. One of the major defining features of the South China Sea is its deep sea basin located in the east which includes reef-filled shoals and sandbanks. These shoals also span the south and northwest regions. While the continental shelf drops sharply towardsRead MoreThe South China Sea Essay1889 Words   |  8 Pages As of today, China has expanded and built over seven artificial islands in the South China Sea since 2014. The South China Sea has recently come to be a major problem in Asia as issues have risen over who has rights of passage and claims in this area. The Chinese of recent have been making territorial claims in the South China Sea that are in areas of free passage for many other Asian countries and the United States. In October 2015, a U.S. guided missile destroyer encountered one of the artificialRead MoreChina Missile Of The South China Sea937 Words   |  4 PagesChina deploying missiles in the South China Sea Since September 2015, China has begun to increase the arming of the islands in the South China Sea on the islands that China claims belongs to them. The claiming of the Paracel Islands and the Spratly Islands by China are creating panic for its neighbors, Vietnam, Malaysia, Taiwan, and the Philippines. Because, China is ignoring the claims the nations have on the Islands in the South China Sea. Most recently, China has made a political decision toRead MoreThe Issue Of The South China Sea1852 Words   |  8 PagesMany Asian countries are flourishing, and the South China Sea has some of the busiest shipping routes crossing it, carrying many exports to and from countries. Recently, the sea has heated arguments dealing with sovereign rights. It formed the focus of territorial ownership debates and some countries’ rights, primary with China, Taiwan, the Philippines, Malaysia, and Vietnam (Bale). This conflict could cause a much bigger regional conflagration. The countries that are involved struggle to surmountRead MoreSouth China Sea Dispute10771 Words   |  44 Pagescountries, as well as tensions in foreign policies. One of these conflicts is the dispute in South China Sea between China and six neighbor ASEAN countries. With the intervention of the United States, the issue turns to be more serious as it attracts a lot of concerns from international community. This research tries to find a clear way of understanding the South China Sea conflict, specifically about the effort of China and Vietnam to gain the control over the two groups of islands: Paracel and Spratly.Read MoreThe South China Sea Dispute Essay1971 Words   |  8 PagesThis paper is aimed at analyzing the current South China Sea dispute with a focus on the claims to the Paracel and Spratly Islands. According to the International Hydrographic Organization, the South China Sea is an area of about three and a half million square kilometers of water and encompasses the area from the Karimata and Malacca Straits to the Strait of Taiwan. The sea is semi-enclosed by Brunei, China, Indonesia, Malaysia, the Phillipines and Vietnam. The area receives 1/3rd of the world’sRead MoreBriefing Paper - South China Sea1917 Words   |  8 PagesBriefing Paper – South China Sea Policy Analysis: Topic: The South China Sea has become a significant source of tension in the Indo-Pacific region mostly regarding competing legal claims of territorial sovereignty . China is at the forefront of this dispute and bases their claim on the ‘nine-dash line’ map. In May 2014, tensions dramatically increased when China began drilling for oil near the Paracel Islands located 120 nautical miles away from the Vietnamese coast. Additionally, sovereignty claimsRead MoreThe Potential Hazards Of The South China Sea1629 Words   |  7 Pagestension and activities of competing countries increase in the South China Sea this in turn has increased potential implications for its environment. One major implication is the potential hazards that are threatening coral reefs and other components of the local marine ecology within that region. The once untouched ecosystem is at danger because of aggressive engagements of ocean floors in search of natural resources. Since 2013, China has orchestrated r eclamation constructions on reefs in the disputedRead MoreEconomic And Political Tensions Of The South China Sea1472 Words   |  6 PagesEconomic and political tensions are rising in the South China Sea, part of the Pacific Ocean stretching from Singapore to the Philippines to South East Asia. Recently, countries including the various Southeast Asian countries as well as China claimed territory in the South China Sea. As countries become increasingly intimidated by these new claims, the United States is stepping in, which only causes tensions to increase. Now the South China Sea is a battleground for the resources it holds, and oneRead MoreTerritorial Disputes Within The South China Sea1404 Words   |  6 Pagesin the South China Sea Background Following the cessation of the Cold War, a massive territorial dispute erupted over two island chains in the South China Sea (SCS), the Paracels and the Spratleys. Those nations disputing their rightful ownership include China, Malaysia, Vietnam, the Philippines, Brunei, and Taiwan. The source of the conflict in this area stems from the geographical location and the natural resources to be gained through their ownership. According to the World Bank, the sea contains

Breast Cancer At Age 45 - 1336 Words

My mother, Bonita, was diagnosed with breast cancer at age 45. She first discovered the lump herself and proceeded to take it to a professional to get it checked out. There is no evidence in her immediate family to say that this is hereditary, but a combination of a few factors increased her risk of getting breast cancer. My mother was overweight, has had an early menstruation (before age 12), lived a sedentary lifestyle, and at the time she didn’t have a well-balanced diet. Along with those factors, her doctors pointed out that her risk could have been increased by her use of an oral contraceptive. She began taking birth control at age 21 and discontinued the use after she was diagnosed with breast cancer at age 45. It wasn’t a consistent use, as there were a couple of births and one miscarriage during that time frame. One of the main reasons she stopped using birth control once she got diagnosed was because her tumor was being fueled by the estrogen in the birth con trol medication. This was confirmed by the lab results that she got back for ERA (Estrogen) and PRA (Progesterone). ERA and PRA receptors were the two factors that her doctors needed to review and determine what was actually feeding the tumors. After more results came back, her cancer was diagnosed as LCIS, which is short for Invasive Lobular Carcinoma in situ, meaning abnormal cancerous cells started to grow in the lobules, the milk-producing glands at the end of breast ducts. Carcinoma refers to anyShow MoreRelatedLets Stay Abreast Program Paper1589 Words   |  7 Pagesand reduce mortality of breast cancer, through early detection among women in Co-Op, Bronx, New York. In 2016, 91 million was spent on Governor Cuomo’s initiative to increase breast cancer awareness and screening by focusing on providing public awareness campaign, community outreach programs, patient navigators, and mobile mammography vans (Governor Cuomo, 2016). To make this mission possible a comprehens ive approach will be taken by providing education, clinical breast exams, teaching individualsRead MoreBreast Cancer : The Most Common Form Of Cancer1384 Words   |  6 Pages This paper will inform you of Breast Cancer. It is the most common form of cancer in women today but thanks to medical advances it is no longer the number one killer of women. The medical world has made some huge advances in diagnosing breast cancer and because of that, it has given women everywhere a fighting chance. Even with Breast Self-Exams (BSE) and Mammography it is still prevalent today. I will take you through the journey from finding the first lump, diagnosis, therapy, and finally theRead MoreAngelina Jolie s Effect On Breast Cancer1599 Words   |  7 Pagesself-esteem. Cancer cells can spread and return. Sometimes, this dense breast tissue makes cancer cells more difficult to detect. Owing to Angelina Jolie’s effect, breast cancer referral rates rose nearly 2.5 times in the United Kingdom from 2012 to 2013 (Evans, 2014). This effect caused global awareness of breast cancer and reminded women to notice this disease including a mammogram screening and routine breast self-exam. Annually, more than 200,000 American women suffer from breast cancer and approximatelyRead MorePersuasive Essay On Cancer Screening1207 Words   |  5 PagesIntrodu ction A cancer screening is a test or exam that checks for cancer. Your health care provider will recommend specific cancer screenings based on your age, personal history, and family history of cancer. Work with your health care provider to create a cancer screening schedule that protects your health. Why is cancer screening done? Cancer screenings is done to look for cancer in the very early stages, before it spreads and becomes harder to treat and before you would start to see symptoms.Read MoreEvaluation Of Screening For Breast Cancer1371 Words   |  6 Pagesassociated with this screening. In 2002, the U. S. Preventative Services Task Force (USPSTF, 2002, 2014) issued its’ recommendation statement regarding breast cancer screening for the general population. It looked at the efficacy of five screening methods in reducing breast cancer mortality: film mammography; clinical breast examination (CBE); breast self-examination (BSE); digital mammography; and magnetic resonance imaging (MRI). Two studies were commissioned: a targeted systematic evidence reviewRead MoreThe Issues of Breast Cancer in Nigeria Essay1552 Words   |  7 Pages‘mild breast lumps.’ It is an ailment that could lead to breast cancer. We are happy to see women respond to our awareness programs.† said Dr. Rosa Phil (1). In her article, Dr. Phil commends Mrs. Anyanwu for taking action against breast cancer as she recommends all women do the same. The issue of breast cancer is fast becoming a major one. There is a huge hole to be filled in the area of breast cancer awareness in Nigeria. An article posted in the ‘The Daily Trust’ titled, â€Å"Breast Cancer amongstRead MoreWoman are Surviving Breast Cancer836 Words   |  3 Pageshave been educated on breast self-awareness by regularly checking their breast for any abnormalities especially feelings of a lump. Breast cancer is one of the most shared cancers that a women may face. It can transpire at any age, but it is much more likely to happen after 40 years old and as a women gets older. Because of definite factors, some women may have a greater chance of having breast cancer than others. As a women is getting older she should know about breast cancer and what she can doRead MoreIbm Anem Report999 Words   |  4 Pagespurpose of this report is to explore and explain data on male and female breast cancer throughout the United States using IBM Watson Analytics. There are many different topics used throughout the report to describe the impacts of breast cancer, factors that influence breast cancer and ways to prevent the disease. Some of the topics/influences that were used in the charts we created were regional impact, age, race/ethnicity, cancer stage, and mammogram rates. All rates throughout the presentation areRead MoreHealth Plan For A Healthy Lifestyle1374 Words   |  6 Pagesmother’s side) died of breast cancer, my grandfather (on my mother’s side) has developed Huntington’s disease, and my grandfather (on my father s side) had Parkinson s disease. To reduce the chances of developing any of these diseases, I must take into consideration different healthcare options, nutrition plans, physical activity regimens, stress factors, environmental factors, and be aware of what I use as a consumer. It is estimated that about 12% of women will develop breast cancer at some point inRead MoreEssay on Breast Cancer- Awareness in Females1595 Words   |  7 Pagesâ€Å"What is breast cancer? How does it relate to women today? When is it appropriate to talk to a doctor?† These questions are all questions that women today ask each other, various health professionals, and doctors. As the most recognized form of cancer in the United States breast cancer affects so many women today. It is a disease that does not distinguish between race, religion and social status. In more recent cases, many young women are being diagnosed with aggressive forms of breast cancer. Breast

The Things They Carried By Tim O Brien - 1499 Words

â€Å"The Things They Carried† is a book based on the Vietnam War. The Vietnam War took place between 1955 and 1975. The Vietnam War took place during the Cold War. The Cold War was a war between the United States, who were trying to spread democracy and the Soviet Union, who were trying to spread communism. The Vietnam War involved many countries such as the United States, South Vietnam, North Vietnam and China. The United States was trying to help the South Vietnamese avoid being taken over by the communist North. Ultimately, the North Vietnamese won the war. Vietnam today is 1 country and it is communist. Wars like the Vietnam War can cause soldiers to witness many traumatic events. To be able to deal with these traumatic events you need an outlet to be able to cope with them. Tim O’Brien has his writing and storytelling as in outlet while Azar has his ability to dehumanize the war. The outlets or the inability to have in outlet determines whether or not soldiers wi ll be able to cope with war. Tim O’Brien’s writing gives him in outlet to be able to cope with the war. Tim is able to write about traumatic events he goes through during the war. One of these traumatic events Tim O’Brien goes through is when he kills a man, â€Å"the man I killed would have been determined to continue his education in mathematics† (122). Tim is able to write and make a narrative around the man he killed. By doing this, it allows him to cope with the killing. Tim’s narrative gives him the ability toShow MoreRelatedThe Things They Carried By Tim O Brien892 Words   |  4 PagesThe Vietnam War was a long, exhausting, and traumatic experience for all of the soldiers and those who came with them. The Things They Carried, by Tim O Brien illustrates the different affects the war had on a variety of people: Jacqueline Navarra Rhoads, a former nurse during the Vietnam war, demonstrates these effects within her own memoir in the book, The Forgotten Veterans. Both sources exemplify many tribulations, while sharing a common thread of suffering from mental unpredictability. DesensitizationRead MoreThe Things They Carried By Tim O Brien1377 Words   |  6 Pageslove to have it as good as we do. Tim O’Brien’s The Things They Carried discusses many veterans who experience the burden of shame and guilt daily due to their heroic actions taken during the Vietnam War. The book shows you how such a war can change a man before, during, and after it’s over.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I reflect on the many conflicts America has been a part of, none can compare to the tragedies that occurred in The Vietnam war. As told in The Things They Carried (O’Brien), characters such as NormanRead MoreThe Things They Carried By Tim O Brien1457 Words   |  6 Pagesthe theme pertains to everyone regardless of their background. It conveys the same ideas to people from all across our society. Lastly, a classic is timeless, which means it has transcended the time in which it was written. In Tim O’Brien’s novel, The Things They Carried, he offers a new, intriguing way to view war or just life in general and also meets all of the crucial requirements mentioned above to qualify it as a book of literary canon. Though this book is technically a war novel, many peopleRead MoreThe Things They Carried By Tim O Brien1242 Words   |  5 Pagesâ€Å"Tim O’Brien is obsessed with telling a true war story. O Brien s fiction about the Vietnam experience suggest, lies not in realistic depictions or definitive accounts. As O’Brien argues, absolute occurrence is irrelevant because a true war story does not depend upon that kind of truth. Mary Ann’s induction into genuine experience is clearly destructive as well as empowering† (p.12) Tim O’s text, The Things they Carried, details his uses of word choice to portray his tone and bias. Tim O’BrienRead MoreThe Things They Carried By Tim O Brien1004 Words   |  5 Pages Tim O’Brien is a veteran from of the Vietnam War, and after coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first pa rt of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states theRead MoreThe Things They Carried By Tim O Brien1169 Words   |  5 Pagesbut are set in the past and borrows things from that time period. A story that fits this genre of literature is The Things They Carried. The story is about Tim O Brien, a Vietnam veteran from the Unite States, who tells stories about what had happened when he and his team were stationed in Vietnam. He also talks about what he felt about the war when he was drafted and what he tried to do to avoid going to fight in Vietnam. The Things They Carried by Tim O Brien was precise with its portrayal of settingRead MoreThe Things They Carried By Tim O Brien896 Words   |  4 PagesTrouble without a doubt is what First Lieutenant Jimmy Cross c arried around his shoulders because he was out in war, where mistakes happen. Lost and unknown of his surroundings he had to lead his men into safety, while destroying anything they found. First Lieutenant Jimmy Cross only holds onto one thing for hope and that is Martha, the woman who he hopes is a virgin to come back to. Tim O’ Brien introduces symbolism by adding a character that has a meaning of purity and a pebble, which symbolizesRead MoreThe Things They Carried By Tim O Brien Essay832 Words   |  4 PagesSummary: â€Å"By and large they carried these things inside, maintaining the masks of composure† (21). In Tim O’brien’s The Things They Carried, the American soldiers of the Vietnam War carry much more than the weight of their equipment, much more than souvenirs or good-luck charms or letters from home. They carried within themselves the intransitive burdens—of fear, of cowardice, of love, of loneliness, of anger, of confusion. Most of all, they carry the truth of what happened to them in the war—aRead MoreThe Things They Carried By Tim O Brien1369 Words   |  6 PagesMany authors use storytelling as a vehicle to convey the immortality of past selves and those who have passed to not only in their piece of literature but in their life as an author. In Tim O’Brien’s work of fiction The Things They Carried, through his final chapter â€Å"The Lives of the Dead,† O Brien conveys that writing is a matter of survival since, the powers of s torytelling can ensure the immortality of all those who were significant in his life. Through their immortality, O’Brien has the abilityRead MoreThe Things They Carried By Tim O Brien1407 Words   |  6 Pages       Our introduction stated that in â€Å"The Things They Carried,† author Tim O’Brien tells us not directly of the soldiers of Vietnam, or the situations they find themselves in, but about the things they carry on their shoulders and in their pockets. These â€Å"things† identify the characters and bring them to life.   I find that to be true as the author unfolds the stories about war and the uncommon things one carries in to war both inadvertently and on purpose.  Ã‚  Ã‚  As it was noted: Stories about war –

Bipolar Disorder And Its Unique Fast Transitional Mood Shifts

Bipolar disorder is an illness known for its unique fast transitional mood shifts, usually from manic to depressive. (Moore, P et al., 2014.) This illness holds no prejudice as it can affect anyone at any age, gender or race. (Smith, M 2014) Bipolar disorder is not only dangerous to the patients themselves but could also potentially cause harm to bystanders as well. It is important to get treatment and prevent it from further development. A patient with bipolar disorder cannot differentiate between reality and insanity; they severely lack comprehension of their actions and behaviour as they are unaware of their mood swings. Unable to acknowledge their actions, they are additionally unable to grasp control of their physical, verbal and psychological vivacity. Bipolar disorder patients cannot distinguish between rationality and insanity; thus, they act out in an abnormal way in simple or harsh circumstances. (Simon, H 2013) For a patient with bipolar disorder, their brains are constantly in motion. In fact, the speed of their brain movement is significantly faster than the average person; therefore, the disorder causes overwhelming distress. Let’s take a regular human brain for example. In the brain, there are many neutrons. Neutrons are cells that transmit information to the brain through electricity and chemicals. Neurons are not complex and thus, no single neuron is said to contain any knowledge. However, when there are many neurons grouped together they begin to haveShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagescontrol: organizational misbehaviour? Complexity and the problem of implementation Three types of formal control Bureaucratic control Output control Cultural control The new wave in action: managing cultural change A theoretical explanation of a possible shift in control: A new historical configuration? An alternative theoretical explanation: movements in managerial discourse? The theoretical origins of new-wave theory Conclusions 148 148 150 152 152 153 156 159 159 160 161 164 171 176 179 186 . Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Capitol 1. New Management for Business Growth in a Demanding Economy Text  © The McGraw−Hill Companies, 2004 4 THE POWER OF MANAGEMENT CAPITAL THE DEMANDS OF SUSTAINING PROFITABLE GROWTH IN A BUSINESS ENVIRONMENT WHERE THE FAST DEVOUR THE SLOW Our work in helping to increase the profitability of many of the world’s major companies (as well as our database surveys of many other companies) has made it clear that all this complexity has been changing the fundamental dimensions

Adams Capital Management Case Study Essay Example For Students

Adams Capital Management Case Study Essay Case Study: Adams Capital Management 1. Adams espouses a â€Å"market first† analysis of opportunity by looking for discontinuities. Is this substantive or window-dressing? Do the four types of discontinuities represent applicable guidelines? Are they comprehensive, or are there other discontinuity templates that a venture investor would find useful? 2. Analyze Structured Navigation. Is this a valid measurement of progress in early stage investing? Could such a program ever be a hindrance to company development? 3. How does the ACM approach affect the recruiting, training, and management of ACM partners? 4. How should LPs of ACM view the ACM approach to technology start-ups (i. e. : Discontinuities and Structured Navigation)? Should ACM shift its strategy? 5. If you were an LP, would you commit to Adams Capital Fund IV? How should the ACM Partners position and sell Fund IV? 1. Adams capital management uses a â€Å"market first† approach in which the entire firm agrees upon the markets of interest before considering individual companies, thereby investing based on business fundamentals or market analysis. In context with ACM, this approach is substantive since the GP’s all have engineering backgrounds, and they chose to focus on the information technology and telecommunications/semiconductor industries, hence utilizing their experience and expertise in choosing and exploiting discontinuities within the markets. Exploiting market opportunities raised from dramatic and sudden changes in a large and established market is the fundamental core of discontinuity –based investing. ACM partners identified four applicable categories of causes for discontinuities; standards, regulations, technology and distribution. These four categories cover companies that have competitive advantage over a market or companies that are positioned such they would capitalize on a new market reality. In a sense it is comprehensive however as the definition suggests, any opportunity that may be exploited such that start up companies have a chance to become market leaders is useful to venture investors. 2. Structured navigation is essentially a five process checklist system for managing investments. ACM does this by deeply involving themselves in their portfolio companies Aspects of the structured navigation include: * Establish a talented management team * Obtain a corporate partner or endorsement * Gain early exposure o industry and investment banking analysts * Expand the product line * Implement best practice The partners felt this was a valid measurement of progress in early stage investing since early stage technology companies shared many of the same benchmarks and needed many of the same elements to succeed. I believe the program wouldn’t be a hindrance to company development due to its flexibility in the sense that there is no specific order in which they need to be â€Å"finished† and that the processes are positively correlated, overall increasing the probability of success of the company. 3. The ACM approach differs from conventional venture firms in the sense that instead of venture capitalists, partners, being key deal makers , each partner would be recruited, trained and managed the same way most business were; where employees , in principal, replaceable. . LP’s of ACM would probably have a strong positive view on the ACM approach. ACM portrays a specialised expertise in technology start ups with its discontinuities based investing and due diligence in management through its structured navigation. To a LP it is reassuring to see ACM capitalizing on competitive advantage, that being said ACM should not shift its strategy. However the issue lies with the allocat ion of resources in managing portfolio companies, where investing in more companies would dilute managerial resources. . Due to the systematic appeal of Discontinuities based investing and structured navigation approach of ACM, I would invest in Adams capital Fund IV. Considering that earlier funds operated in a more volatile market environment for VC, and that ACM is going to market with a good small early fund, a struggling second fund and a yet unproven third fund, the question lies with whether ACM decides to acquire and maintain significant positions and board seats as they had in ACM Fund III.

Discussion of Differing Brand Equities - Free Sample

Questions: 1. Some marketing analysts see brands as the major enduring asset of a company, outlasting the companys actual products. Clearly explain what this might mean and do you agree with it? 2. Clearly explain what brand equity is. Give examples of differing brand equities within a product category (you can choose the product category that you write about)? 3. For many years, Ferrari has been known as a manufacturer of expensive luxury automobiles. They are considering how to attract the very large segment of the car-buying market that purchases medium-priced vehicles. What branding strategy would you suggest to Ferrari and why? 4. Companies build and manage their brands very carefully (if they are smart). The positioning must be continually communicated to consumers. Are brands maintained by advertising or by consumer experiences? Explain. Give an example of a poorly maintained brand (explain what happened)? Answers: 1. There are two schools of thoughts, one believes in the superiority of the product the other believe in the superiority of the brand. It is true that if a product is good enough people will purchase it, as people have gone for iPhone. The particular fact is a virtual truth, people have preferred iPhone because of a perception that iPhone is better than any other smart phones in the market. Therefore, yes, it is true that brand outlasts the product itself (Hamlin, Bishop and Mather, pp. 2). 2. The brand could help in the significant growth of the product in the market only then when the consumers could positively associate with brand and at the same time could also recognize it as well. The particular feature is being referred as the brand equity. An example of differing brand equity within a product category includes, Colgate, which has almost 12 categories starting from Colgate Total, to Colgate Max Fresh Gel (Lagarde, pp. 12). 3. Ferrari should adopt the strategy of brand exposing and through different social media; sites such as Facebook, Twitter, and through blogs and other social media try to reach those customers, who are using the medium priced cars in their day-to-day life (Hamlin, Bishop and Damien, pp. 10). 4. Advertising helps in communicating about the brand to the customers but most of the time it has been seen that the brand is there in the market because the consumers stick to that particular brand and also refer the brand to the other people as well. Nokia is brand that has advertise itself properly but has failed because of the consumer experience (Lagarde, pp. 15) References Hamlin, Robert P., David Bishop, and Damien W. Mather. "Marketing earthquakes A process of brand and market evolution by punctuated equilibrium."Marketing Theory(2015): 1470593115572668. Lagarde, F. "Fostering Equity Through Downstream, Midstream And Upstream Social Marketing: The Case Of The Chagnon Foundation".Social Marketing Quarterly(2014): n. pag. Web.

Socrates, Aristotle, Galen Essay Example For Students

Socrates, Aristotle, Galen Essay It was prettily devised of ÃÆ'Æ’Ã ¢Ã¢â€š ¬ sop, The fly sat upon the axle-tree of the chariot wheel, and said, What a dust do I raise! So are there some vain persons, that whatsoever goeth alone, or moveth upon greater means, if they have never so little hand in it, they think it is they that carry it. They that are glorious, must needs be factious; for an bravery stands upon comparisons. They must needs be violent, to make good their own vaunts. Neither can they be secret, and therefore not effectual; but according to the French proverb, beaucoup de bruit, peu de fruit; much bruit, little fruit. Yet certainly, there is use of this quality in civil affairs. Where there is an opinion and fame to be created, either of virtue or greatness, these men are good trumpeters. Again, as Titus Livius noteth, in the case of Antiochus and the ÃÆ'Æ’Ã ¢Ã¢â€š ¬ tolians, There are sometimes great effects of cross lies; as, if a man that negotiates between two princes, to draw them to join in a war against the third, doth extol the forces of either of them, above measure, the one to the other: and sometimes he that deals between man and man, raiseth his own credit with both, by pretending greater interest than he hath in either. And in these and the like kinds, it often falls out, that somewhat is produced of nothing; for lies are sufficient to breed opinion, and opinion brings on substance. In militar commanders and soldiers, vain-glory is an essential point; for as iron sharpens iron, so by glory, one courage sharpeneth another. In cases of great enterprise upon charge and adventure, a composition of glorious natures, doth put life into business; and those that are of solid and sober natures, have more of the ballast, than of the sail. In fame of leaming, the flight will be slow without some feathers of ostentation. Qui de contemnendÃÆ'ƒÂ ¢ gloriÃÆ'ƒÂ ¢ libros scribunt, nomen, suuminscribunt. Socrates, Aristotle, Galen, were men full of ostentation. Certainly vain-glory helpeth to perpetuate a mans memory; and virtue was never so beholding to human nature, as it received his due at the second hand. Neither had the fame of Cicero, Seneca, Plinius Secundus, borne her age so well, if it had not been joined with some vanity in themselves; like unto varnish, that makes ceilings not only shine but last. But all this while, when I speak of vain-glory, I mean not of that property, that Tacitus doth attribute to Mucianus; Omnium, quÃÆ'ƒÂ ¦ dixerat feceratque, arte quÃÆ'ƒÂ ¢dam ostentator: for that proceeds not of vanity, but of natural magnanimity and discretion; and in some persons, is not only comely, but gracious. For excusations, cessions, modesty itself well governed, are but arts of ostentation. And amongst those arts, there is none better than that which Plinius Secundus speaketh of, which is to be liberal of praise and commendation to others, in that, wherein a mans self hath any perfection. For saith Pliny, very wittily, In commending another, you do yourself right; for he that you commend, is either superior to you in that you commend, or inferior. If he be inferior, if he be to be commended, you much more; if he be superior, if he be not to be commended, you much less. Glorious men are the scorn of wise men, the admiration of fools, the idols of parasites, and the slaves of their own vaunts.

Dinner Theatre Business Plan in Auckland Free Sample for Students

Question: Make a Business Plan. Answer: Dinner Theatre Business Plan: Dinner Theatre with facilities of multi-cuisine dinner located in Auckland could be regarded as one of the possible business prospect. The cultural refinement, social elegance and general prosperity over the last decade have been influential model for the establishment of the restaurant in Auckland (Schaper et al., 2014). The combination of Montmartre dance hall, bob vivants along with lively music could turn out to be the potential business venture. The Auckland market is largely known for its vacation family and fun seekers. According to the source, the local winter population season with resident of 255,000 people is viable for visitors. Survey defines that during the winter season 75.5% families visit with one or two children and 17.6% visitors are generally single who accompanied with their vacation friends (Finch, 2016). The business of Dinner Theatre could be viable opportunity for business as families look for fun while on their week for vacation. Study defines that local residents along with the summer populations look forward to something new in order to take their guest in the town for a proud dining place. There are two specific kinds of sub-groups of customers one being the lunch crowd and the other being a casual drinker. Both the segments are slightly sophisticated with upper middle range of customers (Rutz et al., 2014). The business of Dinner Theatre could be a place of dream for visitors, which will enable them to release their daily stress with a comfortable place to meet their friends and families. The culture of having dinner and simultaneously experiencing the facilities of movies may turn the sophisticated customers to visit such place (Blank, 2013). Customers usually vary in age but the business of dining theatre could lure in discerning customers that has the potential to gravitate towards unique dining experience. References Blank, S. (2013). Why the lean start-up changes everything.Harvard business review,91(5), 63-72. Finch, B. (2016).How to write a business plan. Kogan Page Publishers. Rutz, E., Tappel, J., Zirger, B. J. (2014). A MOOC with a business plan. InASEE Annual Conference and Exposition. American Society for Engineering Education. Schaper, M. T., Volery, T., Weber, P. C., Gibson, B. (2014). Entrepreneurship and small business.